The Akari Digital Blog

Tips to fine-tune your strategy today.

A little DIY optimization can go a long way. Here are some resources to get you started. 

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If you're starting to experiment with data-driven marketing

How to measure your customer journey (with dashboard examples)

Too often, businesses get stuck in a never-ending cycle where they constantly try new ways to reach more people without first checking if what they're doing is working, or if the people they're already reaching are actually converting. Here's how to fix that.

Should you hire a marketer for your small business?

When is it actually profitable to hire some marketing help, and if it is, who should you hire? An agency? Entry-level contractor? Specialist? ... We break down all your options for you so you can pick what makes the most sense for you and your business.

The do’s and don’ts of building a marketing system that’s actually scalable

In this guest post for Project Growth Mode we cover the foundational do's and don'ts behind a marketing strategy that brings in consistent conversions and feels streamlined and straightforward— versus an all-consuming energy-sucking monster.

Our most recent posts

Feature on the Business First Creatives Podcast with Colie james

Business-First Creatives Podcast: 5 Key Metrics Every Business Owner Should Track

I was thrilled to join Colie James on her podcast, Business-First Creatives, for another great conversation! As we head into 2025, there’s so much potential for businesses to streamline and grow by harnessing the power ...
/ As Seen On, Podcast Guest

Effortless Online Systems: How to Stop Throwing Spaghetti at the Wall & Start Tracking What Works

I was so excited to join Nivek on her podcast Effortless Online Systems to talk all things data-driven marketing. I know data isn’t always the most glamorous topic, but in this episode, we broke it ...
/ As Seen On, Podcast Guest

The 4 Roles Every Small Marketing Team Should Have

Too many small businesses start with straightforward and scalable marketing, but then before they can blink their marketing turns into an all-consuming and energy sucking monster that they struggle to sustain. Usually, it’s becuase they ...
Feature on Agency Marketing blg

Project Growth Mode: The Do’s and Dont’s of Making Your Marketing Scalable

I had the pleasure of writing a featured post for Project Growth Mode where I go over the do's and don'ts of making your marketing scalable. Because as many of us know it is easy ...
/ As Seen On
Featured on 10 minute marketing

10 Minute Marketing: Using Your Data To Make Smarter Marketing & Budget Decisions

Thank you to Sonja for hosting me on her podcast, 10 Minute Marketing! We talked about: What got me into data-backed marketing Tools you can use to collect marketing data and tools to analyze said ...
/ As Seen On, Podcast Guest

What all goes into digital accessibility, and how do you measure ROI?

Digital accessibility is something that should be on the radar for every single business, no matter how big or small. If you have a website, if you communicate with people online in any capacity, and ...
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As seen on

Feature on Agency Marketing blg

Project Growth Mode: The Do’s and Dont’s of Making Your Marketing Scalable

The do's and don'ts of making your marketing scalable ...
Featured on 10 minute marketing

10 Minute Marketing: Using Your Data To Make Smarter Marketing & Budget Decisions

Thank you to Sonja for hosting me on her podcast, 10 Minute Marketing! ...

What all goes into digital accessibility, and how do you measure ROI?

Digital accessibility is something that should be on the radar for every single business, no matter how big or small ...