A little DIY optimization can go a long way. Here are some resources to get you started.
If you're starting to experiment with data-driven marketing
How to measure your customer journey (with dashboard examples)
Too often, businesses get stuck in a never-ending cycle where they constantly try new ways to reach more people without first checking if what they're doing is working, or if the people they're already reaching are actually converting. Here's how to fix that.
Should you hire a marketer for your small business?
When is it actually profitable to hire some marketing help, and if it is, who should you hire? An agency? Entry-level contractor? Specialist? ... We break down all your options for you so you can pick what makes the most sense for you and your business.
The do’s and don’ts of building a marketing system that’s actually scalable
In this guest post for Project Growth Mode we cover the foundational do's and don'ts behind a marketing strategy that brings in consistent conversions and feels streamlined and straightforward— versus an all-consuming energy-sucking monster.
I was thrilled to join Colie James on her podcast, Business-First Creatives, for another great conversation! As we head into 2025, there’s so much potential for businesses to streamline and grow by harnessing the power ...
I was so excited to join Nivek on her podcast Effortless Online Systems to talk all things data-driven marketing. I know data isn’t always the most glamorous topic, but in this episode, we broke it ...
Too many small businesses start with straightforward and scalable marketing, but then before they can blink their marketing turns into an all-consuming and energy sucking monster that they struggle to sustain. Usually, it’s becuase they ...
I had the pleasure of writing a featured post for Project Growth Mode where I go over the do's and don'ts of making your marketing scalable. Because as many of us know it is easy ...
Thank you to Sonja for hosting me on her podcast, 10 Minute Marketing! We talked about: What got me into data-backed marketing Tools you can use to collect marketing data and tools to analyze said ...
Digital accessibility is something that should be on the radar for every single business, no matter how big or small. If you have a website, if you communicate with people online in any capacity, and ...