A little DIY optimization can go a long way. Here are some resources to get you started.
If you're starting to experiment with data-driven marketing
How to measure your customer journey (with dashboard examples)
Too often, businesses get stuck in a never-ending cycle where they constantly try new ways to reach more people without first checking if what they're doing is working, or if the people they're already reaching are actually converting. Here's how to fix that.
Should you hire a marketer for your small business?
When is it actually profitable to hire some marketing help, and if it is, who should you hire? An agency? Entry-level contractor? Specialist? ... We break down all your options for you so you can pick what makes the most sense for you and your business.
The do’s and don’ts of building a marketing system that’s actually scalable
In this guest post for Project Growth Mode we cover the foundational do's and don'ts behind a marketing strategy that brings in consistent conversions and feels streamlined and straightforward— versus an all-consuming energy-sucking monster.
Meet E E was happy for me to share her case study, but preferred to stay anonymous. She sells digital products and a course and has a small-but-mighty team supporting her marketing efforts When it ...
Meet Rosa Rosa Clark is a California Photographer with a love for capturing meaningful, lasting memories. She specializes in maternity, senior, and family photography, and offer artwork to preserve your favorite moments. As you probably ...
Meet Nicole Nicole Bedard is a Brand Photographer, Video Storyteller, and Strategist for makers, artists, and designers in Connecticut. Captivating brand photography and videography for makers, artists, and designers, helping them elevate their visual storytelling ...
Meet Richelle Richelle runs the multi-practitioner clinic Capria Care Collective in Coquitlam, Canada. They're a value-driven team trained in pregnancy and postpartum, using what we know to care for parents and parents-to-be. Before Data Backed ...
Meet Katherine She's the ADDCA trained, and ICF certified (200+ hours of ADHD coaching training – the gold standard), PCC credentialed, and UCLA PEERS certified (plus a BUNCH of other courses you’ve never heard of) ...
Meet Kara Kara, one of the co-owners along with her husband of the Brown County Barn Burner and Tanglewood Hideaway in Nashville, Indiana. At the Barn Burner, they believe great hospitality is more than just ...