A little DIY optimization can go a long way. Here are some resources to get you started.
If you're starting to experiment with data-driven marketing
How to measure your customer journey (with dashboard examples)
Too often, businesses get stuck in a never-ending cycle where they constantly try new ways to reach more people without first checking if what they're doing is working, or if the people they're already reaching are actually converting. Here's how to fix that.
Should you hire a marketer for your small business?
When is it actually profitable to hire some marketing help, and if it is, who should you hire? An agency? Entry-level contractor? Specialist? ... We break down all your options for you so you can pick what makes the most sense for you and your business.
The do’s and don’ts of building a marketing system that’s actually scalable
In this guest post for Project Growth Mode we cover the foundational do's and don'ts behind a marketing strategy that brings in consistent conversions and feels streamlined and straightforward— versus an all-consuming energy-sucking monster.
Too many small businesses start with straightforward and scalable marketing, but then before they can blink their marketing turns into an all-consuming and energy sucking monster that they struggle to sustain. Usually, it’s becuase they ...
I had the pleasure of writing a featured post for Project Growth Mode where I go over the do's and don'ts of making your marketing scalable. Because as many of us know it is easy ...
Thank you to Sonja for hosting me on her podcast, 10 Minute Marketing! We talked about: What got me into data-backed marketing Tools you can use to collect marketing data and tools to analyze said ...
Shelly Criswell invited me on her podcast, Business Ops Unleased. Listen to it to learn... What we do here at Akari Digital and how it all started What sort of businesses benefit most from working ...
Digital accessibility is something that should be on the radar for every single business, no matter how big or small. If you have a website, if you communicate with people online in any capacity, and ...
The reason you aren't seeing the results you want from your marketing might not be because you're doing anything wrong— it might be because you're putting your resources in the wrong places. Does this sound ...