The reason you aren't seeing the results you want from your marketing might not be because you're doing anything wrong— it might be because you're putting your resources in the wrong places. By measuring your customer journey, you can identify exactly...
Google My Business is one of the simplest (and not to mention— free) tools that small businesses can use to improve their marketing and SEO. It doesn’t take long to set up, no coding or techy know-how is needed, and it’s relatively easy...
Google Analytics is a free website analytics tool that can be used to learn more about who the visitors on a website are, how those visitors got to the site, and what they did when they were on the site. It should be one of the FIRST things you set...
So you have Google Analytics set up, now what? Use it to measure how people got to your site and what they did when they were there, so you know that you are investing your time and resources where they are best serving your business.
Google Search Console is a free tool from Google that you'll want to set up to measure your search engine optimization (SEO) performance and every single website should have it. Learn why, and how you can set it up for your small business.
You started your business from scratch, figured things out as you went, and you deserve major kudos for that! You took courses, listened to webinars, and DIY-ed the crap out of your online business. And, you should be damn proud. (We are!)
But...
The three-step process we use to uncover the pains, desires, and motivations of our target audiences, and to craft marketing strategies that actually work.
Learn how to measure the success of your business blog so you can identify which posts are bringing new visitors, engaging your readers, and driving conversions
We love pinning down a good brand voice! It’s like a puzzle to solve, or a treasure to unearth. It takes intentional exploration, a good amount of work, and if you’re going to tackle it yourself, you’ll need to learn how to create...