ABOUT US
We Strengthen Businesses With Data-Driven Marketing
We see a world where marketing is more transparent, efficient, and results-driven.
There was a time when marketing decisions were made from gut feelings and a “you just have to risk it” mentality. It was challenging to attribute success to individual areas of your marketing. You didn’t know what was worth the investment, and what you should cut.
But in a digital landscape, we can use data to tell us how each individual marketing channel is performing so we can minimize guesswork, and make more informed (and strategic) marketing decisions.
When you know and understand your marketing data, you can:
- Set clearer goals and expectations for your marketing teams or contractors
- Allocate your marketing budget towards the areas that have the most impact
- Ask the right questions to identify agencies or contractors that are actually going to help you get where you want to go— and hold them accountable to their work.
- Identify an issue or error in your marketing, before it becomes a major problem
- Stop wasting money and time on things that aren’t driving results
With a data-driven approach, you can hire the right people and teams, spend your budget on the right things, and when something isn’t working as well as you had thought, you catch it early and get things back on track.
Our small-but-mighty team
Ally Anderson
I work directly with our clients, ensuring that their entire marketing ecosystem is functioning as efficiently and effectively as it can be. I’ve been working in marketing for almost 10 years, and started Akari Digital in 2019 when I recognized how few businesses were actually using data in their day-to-day marketing— and I wanted to change that. I teach business owners and marketers how to leverage their marketing data to strengthen their strategies, set quarterly priorities, and plan out their marketing budgets.
Outside of the office you’ll find me hiking or biking in the mountains, playing beach volleyball, or cozying up on the couch with a book, a glass of red wine, and my cat Dee.
Britney Dehler
Britney has a background in project management and is probably one of the most organized people you'll ever meet. She helps clients stay on top of all their marketing— making sure that everything in the strategy is actually happening, reporting on what is and isn't working, and ensuring that the right supports are pulled in at the right times.
Partner with us for
Data-Driven Marketing Strategies
You have something like Google Analytics set up, and you want to start using that data to make your marketing more effective, efficient, and profitable.
Analytics & Data System Configurations
No data, no problem! You want to set up a data system that will give you the insights to make better marketing decisions (and the training on how to use it).
If you’re not confident in your marketing, you don’t need to do more.
You need to know why.
We operate on the traditional, ancestral, and unceded territories of the Sḵwx̱wú7mesh (Squamish), Stó:lō and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) and xʷməθkʷəy̓əm (Musqueam) Nations.