There was a time when marketing decisions were made from gut feelings and a “you just have to risk it” mentality. It was challenging to attribute success to individual areas of your marketing. You didn’t know what was worth the investment, and what you should cut.
But in a digital landscape, we can use data to tell us how each individual marketing channel is performing so we can minimize guesswork, and make more informed (and strategic) marketing decisions.
When you know and understand your marketing data, you can:
With a data-driven approach, you can hire the right people and teams, spend your budget on the right things, and when something isn’t working as well as you had thought, you catch it early and get things back on track.
Hi! I’m Ally. I founded Akari Digital so I could help business owners and marketers build strong, sustainable marketing strategies that grow and scale with their businesses.
Unfortunately, the marketing industry is riddled with messaging telling you to add more to your plate, hop on every new trend and channel, and that "it's easy! I did it, so you can too".
I'm here to tell you that marketing your business does not need to include a never-ending cycle of content creation, it does not need to feel icky or salesy, and just because something worked for someone else, does not mean it's going to work for you.
But we can help you figure out what will. We teach businesses how to leverage their marketing data to eliminate bottlenecks, improve what’s working, and save money on what’s not so they can achieve measurable, intentional growth in ways they can sustain—and replicate.
I work directly with our clients, ensuring that their entire marketing ecosystem is functioning as efficiently and effectively as it can be. I’ve been working in marketing for almost 10 years, and started Akari Digital in 2019 when I recognized how few businesses were actually using data in their day-to-day marketing— and I wanted to change that. I teach business owners and marketers how to leverage their marketing data to strengthen their strategies, set quarterly priorities, and plan out their marketing budgets.
Outside of the office you’ll find me hiking or biking in the mountains, playing beach volleyball, or cozying up on the couch with a book, a glass of red wine, and my cat Dee.
Britney has a background in project management and is probably one of the most organized people you'll ever meet. She helps clients stay on top of all their marketing— making sure that everything in the strategy is actually happening, reporting on what is and isn't working, and ensuring that the right supports are pulled in at the right times.
You have something like Google Analytics set up, and you want to start using that data to make your marketing more effective, efficient, and profitable.
No data, no problem! You want to set up a data system that will give you the insights to make better marketing decisions (and the training on how to use it).