How a brand photographer stopped guessing why her launches flopped and took control of her results with Data-Backed Entrepreneur®
Meet Nicole
Nicole Bedard is a Brand Photographer, Video Storyteller, and Strategist for makers, artists, and designers in Connecticut. Captivating brand photography and videography for makers, artists, and designers, helping them elevate their visual storytelling and showcase their work with impact.
Before Data Backed Entrepreneur®
Let me introduce you to Nicole; She’s a photographer and videographer who has been running her business for 15 years.
A few years ago she started expanding into online courses.
Her second launch looked… fine.
People from all over the world were signing up for her webinar.
She was experimenting with ads.
Traffic looked good.
But when the launch ended?
The results felt underwhelming.
Lots of people showed up for the free training…
but only a few bought the course.
And she had no idea why.
Was it the ads?
Her Instagram?
Her website?
Her emails?
She couldn’t tell.
Or as she put it:
Becoming data backed.
“I felt like I was just throwing spaghetti at the wall and hoping something sticks.”
So she joined The Data-Backed Entrepreneur®.
The first thing we did was set up proper tracking across her launches.
And suddenly…
Everything became clearer.
Before DBE, Nicole technically had data.
She had Google Analytics.
She had numbers inside her email platform.
But (in her words)
“Honestly, I didn’t know how to read it.”
After Data-Backed Entrepreneur®
Once her dashboards were set up, she could finally see the full picture.
Now she can track things like:
✨ where webinar registrants actually come from
✨ which content drives inquiries
✨ how leads move through her funnels
✨ which marketing channels convert best
One of her favorite moments?
A photographer reached out asking about coaching.
Before The Data-Backed Entrepreneur®, Nicole might have just guessed how they found her. She did notice that they had followed her on IG… maybe they found her there!
Instead, she checked her dashboards and saw exactly what happened:
The photographer downloaded a free PDF from one of her YouTube videos, then they went and followed her on IG, and THEN he emailed her.
That level of insight is powerful.
As Nicole told me:
“I’m on this upward curve. I’m not where I need to be yet, but I’ve made some strategic changes, and I can see and track the results in my dashboards.
Before, I couldn’t understand what the data meant, whether the numbers were good or bad. Now I can. And that is so powerful.”
And that’s exactly the point of becoming data-backed.
You stop guessing.
You stop piecing together your marketing strategy.
And you start making decisions based on what’s actually working.
If you’d love that kind of clarity in your marketing…
I’d love to have you in The Data-Backed Entrepreneur®.
Learn more about the Data-Backed Entrepreneur®
The Data-Backed Entrepreneur® guides you through setting up the essential data tracking every business needs, one simple step at a time. It’ll help you figure out what drives results and sales in your business. So you can focus your very limited CEO hours on marketing that actually pays you back.
It’s perfect for you if you’re investing time and money in marketing each month, but you couldn’t tell me what’s actually moving the needle— and you don’t know which levers to pull to get more sales.
