Authentic Brand Builders Podcast: How to Get Started With Tracking Metrics in Your Business

I was thrilled to join Michelle Knight on her podcast, The Authentic Brand Builders Podcast. In the fast-paced world of entrepreneurship, tracking data can often feel overwhelming. But when done right, it can free you from the uncertainty and guesswork that often accompany business decisions.
You need to be tracking your data, but it’s not as complex as you might think based on what other entrepreneurs are doing. Michelle is all about authenticity, and understanding your authentic metrics is key.
What we cover in this podcast:
- Exactly which key metrics entrepreneurs should track (and which ones to ignore) so you can finally make informed decisions about your marketing.
- Ally’s signature framework for tracking data in a way that feels simple, strategic, and actually helps you grow your business.
- How to use data to pinpoint what’s working, what’s not, and how to adjust without burning your business down.