How a coach went from scattered marketing to knowing exactly what’s working (or not working) with Data-Backed Entrepreneur®
Meet Katherine
She’s the ADDCA trained, and ICF certified (200+ hours of ADHD coaching training – the gold standard), PCC credentialed, and UCLA PEERS certified (plus a BUNCH of other courses you’ve never heard of) ADHD coach behind Lightbulb ADHD.
She works with adults juggling the (mostly) beautiful busy-ness of their complex lives: the ones who need more than “have you tried a planner/timer/app?” to succeed and enjoy their high-stakes and high-reward world.
Before Data Backed Entrepreneur®
“Before I invest in any other group programs or courses, I need to do this, so I know what’s actually working.”
This is what my student, Katherine, said to me before she joined The Data-Backed Entrepreneur®.
Deciding to make data a priority
Katherine had been Frankensteining all her stuff together and was tired of feeling chaotic and messy.
She was also creating tons of content—and getting great reach, actually!
But no matter how big her audience grew, the growth and revenue just weren’t there the way she needed them to be.
“I was making decisions purely on vibes. Vibes and whatever I felt like. Oh, I have this burning urge to write a blog post about these three things. Let’s go do that. I’m getting lots of nice feedback from my Instagram reels or TikTok. Let’s post more of those.
That worked, but it didn’t turn into actual revenue or business growth.”
It was time for Katherine to get clear on her priorities and intentional with her strategy. So she could operate from a more stable, predictable base.
The only thing holding her back? She wasn’t sure if she should invest in The The Data-Backed Entrepreneur® now or wait.
(I hear this a lot for what it’s worth. “Maybe I should update my website first, and THEN get data-backed.”)
But she could see that without doing the The Data-Backed Entrepreneur® first, no other investment she made would be as effective or worthwhile.
I’d play it out even further, though:
Without doing the The Data-Backed Entrepreneur® first, how would she even know which investment to make, besides going off pure vibes?
After Data-Backed Entrepreneur®
Now that Katherine has completed The Data-Backed Entrepreneur® and she’s officially data-backed, she’s happy to report that the investment was exactly as worthwhile as she thought it would be.
“I have to say, as someone who enjoys noodling AND struggles to understand spreadsheets, the dashboard is a complete game changer. I can see exactly where I’m going wrong, what’s working, etc. I know this is going to be the most powerful tool I’ve invested in yet.”
The Data-Backed Entrepreneur® got Katherine super clear on her goals, priorities, strengths, and gaps.
And that clarity positively affected so many other moving pieces in her business.
Including her bottom line.
(Which is kind of a biggy!)
“This program takes away all the mystery and confusion about what’s happening between “I want to serve clients,” and “What’s going on in my bank this month?” You can literally see which pages are converting, how long people read for, where they click or don’t, what marketing platforms are working, etc. Honestly, the next year is going to be so much more amazing now I have this in my back pocket.”
Have you checked out The Data-Backed Entrepreneur® yet, {{ subscriber.first_name }}?
Because Katherine thinks you should.
And she’s data-backed, so you should probably take her advice.
Learn more about the Data-Backed Entrepreneur®
The Data-Backed Entrepreneur® guides you through setting up the essential data tracking every business needs, one simple step at a time. It’ll help you figure out what drives results and sales in your business. So you can focus your very limited CEO hours on marketing that actually pays you back.
It’s perfect for you if you’re investing time and money in marketing each month, but you couldn’t tell me what’s actually moving the needle— and you don’t know which levers to pull to get more sales.
