THE DATA-BACKED ENTREPRENEUR®

Figure out exactly which marketing efforts are moving the needle for you. And which levers to pull for more sales.

In The Data-Backed Entrepreneur®, you’ll set up the essential data tracking every business needs. So you can clearly see what’s working in your content, lead generation, and sales every month— and make data-backed decisions on where to focus next.

In The Data-Backed Entrepreneur®, you’ll set up the essential data tracking every business needs.

So you can clearly see what’s working in your content, lead generation, and sales every month— and make data-backed decisions on where to focus next.

DETAILS, PLEASE!

early bird launch bonus is available until friday mar 6!

LET ME GUESS…

At this point in your business, you thought you’d be past the guesswork.

You didn’t think marketing would still feel like crossing your fingers and hoping it works.

You want to know your marketing is working. And be strategic about how you invest your time.

You want to market more strategically— to feel like you’re playing the marketing “game” instead of it playing you. But there are a hundred paths forward and you have no way of knowing which one’s right.

It’s enough to make you throw your hands up and go back to just creating more content.

You wish you had someone to tell you exactly what to do.

And exactly what not to do.

Someone who can tell you what’s worth it, what’s not, and what to prioritize.
Someone you can trust and who knows you and your specific business.
Someone who can say “Do this!” “Fix this.” or “Don’t waste another second on THAT.”

And that someone? It can be you.

(Once we back you up with data.)

INTRODUCING: THE DATA-BACKED ENTREPRENEUR

Data-Backed Entrepreneur guides you through setting up the essential data tracking every business needs, one simple step at a time.

It’ll help you figure out what drives results and sales in your business. So you can focus your very limited CEO hours on marketing that actually pays you back.

It's perfect for you if you're investing time and money in marketing each month, but you couldn't tell me what's actually moving the needle— and you don't know which levers to pull to get more sales.

THIS IS ME! DETAILS PLEASE.

What do you get? Everything you need!

This program is self-paced and comes with lots of built-in support.

Easy Video Tutorials

You get instant access the curriculum. Work your way through the modules, broken down into short 3 to 15 minute tutorials.

Data Dashboard Templates

You get my Data-Backed Entrepreneur® Looker Studio Dashboard template that will bring all of your marketing and sales data into one, easy-to-analyze place

Monthly Group Coaching Calls

Twice a month join “hot seat” coaching calls where you can get advice and support from Ally.

Monthly "Get Shit Done" Coworking

Once a month join "Get Shit Done" Coworking calls for accountability and dedicated time to tackle your setup & analysis

"Ask an Analyst" Support Portal

You'll get your own support portal where you can submit a question or loom video any day or time and get a response within 1-3 business days.

1:1 Strategy Call with Ally

When you complete your setup, you get a 45-min Strategy Call where we'll review your data together and discuss how to optimize your marketing.

HERE’S WHAT I MEAN BY “DASHBOARDS” AND “TRACKING SYSTEMS”

Take a behind-the-scenes look inside the Data-Backed Entrepreneur®

By the time this program is over, you'll feel confident in your decisions, because you can justify them with data.

You can also expect to:

⚡️ Spend time and energy on the things that drive traffic, leads, and sales.
⚡️ Be completely comfortable “pulling” the data you need to review each month.
⚡️ Understand the numbers you’re looking at and know what they mean.
⚡️ Make smarter investments and hiring decisions.
⚡️Be able to confidently ask for what you want out of your investments— instead of relying on what other people tell you to do.
⚡️ Know when it makes sense to start a new platform, channel, or initiative— and what that should be.
⚡️ Know if you’re on track to hit your goals (before it’s too late to change course).
⚡️ Flag small issues before they turn into big problems.
⚡️ Actually enjoy this part of your business—instead of running from it!

★★★★★

Now I can literally trace every client back to their very first touchpoint

"In just 11 days inside the Data-Backed Entrepreneur, I set up my tracking, dashboards, and a clear strategy. Now I can literally trace every client back to their very first touchpoint— like the day someone found me on YouTube, grabbed a freebie, and booked coaching the same day. I know exactly what’s resonating and how to repeat it. I didn't even know lots of this was possible, but so glad I built this out for my business."

- Nicole Bedard, Photographer and Videographer

MEET YOUR STRATEGIST

If you don’t have to guess your way to growth, why would you?

Hi! I’m Ally. For years, I have been using data to disrupt the do-more-grow-more cycle that keeps my clients stuck instead of scaling.

My goal is to help you make better decisions. So you know exactly where to invest your time, energy, and money. And you can finally achieve measurable, predictable growth.

Because having data? It's like having the key to your marketing test at the back of the book! It gives you the answers you need to stop guessing and finally know what works and where to invest your time, energy, and money. In other words, it takes the guesswork out of your success.

MEET YOUR DATA COACH

If you don’t have to guess your way to growth, why would you?

Hi! I’m Ally. For years, I have been using data to disrupt the do-more-grow-more cycle that keeps my clients stuck instead of scaling.

My goal is to help you make better decisions. So you know exactly where to invest your time, energy, and money. And you can finally achieve measurable, predictable growth.

Time left to claim the early-bird launch bonus:

Days

Hours

Minutes

Seconds

There are two ways to become a Data-Backed Entrepreneur®

Pick the path that fits your capacity — and how hands-on you want to be.

Done-With-You Support

For the business owner who wants to set it up themselves.

Templates, tutorials, and trainings to help you:

Track purchases, revenue, and audience growth automatically
Set up Google Analytics & Tag Manager
Track the performance of each marketing channel with UTM codes
Review and analyze all your data in an easy-to-read Looker Studio dashboard
Audit your data and turn it into a data-backed marketing strategy

Your registration includes

45-min 1:1 Strategy Call with Ally
8-Week Support Pass Access including: twice-monthly group coaching calls, Monthly coworking calls, support portal + ticketing system, direct feedback within 1–3 business days.

investment: $1500 $1250 USD

Start My Setup

PAYMENT PLANS AVAILABLE

🇨🇦 CANADIAN CHECKOUT AVAILABLE

Done-For-You Setup

For the business owner who wants to outsource the tech.

Everything in the done-with-you option plus...

60-min kickoff call with Ally
All tracking automations built and tested for you
Custom UTM strategy designed around your channels
Google Analytics + Tag Manager fully configured
Your dashboard fully set up for you and customized to your business

You’ll then jump right into the Data-Backed Strategy curriculum to confidently use the data that’s already flowing.

investment: $4000 $3500 USD

Build It For Me

PAYMENT PLANS AVAILABLE

🇨🇦 CANADIAN CHECKOUT AVAILABLE

If you enroll during this launch period you can also get 👇

If you enroll during this launch period, you’ll lock in exclusive launch pricing:

Enroll before Thursday, March 12 to receive launch reduced rates:

Done-With-You Support: $250 off
Done-For-You Setup: $500 off

The discount is automatically applied in the checkout during launch week.

Early-Bird Bonus (Ends Friday, March 6)

Enroll by Friday, March 6 and you’ll also receive an additional 60-minute private 1:1 call with Ally

You can use this call anytime during your support period to:

Set up additional custom tracking
Plan your next launch or funnel
Optimize an existing funnel
Work through advanced strategy questions
Or get personalized feedback on your data

This bonus is only available during the early-bird window and won’t be offered again this round.

Kat Tepylo Murphy | Founder of Social Kat Media

★★★★★

After joining DBE I had my best launch of my membership EVER

"Marketing your business feels so overwhelming— like it's all just trial and error or one big guess. DBE alleviates the guess work so that you can clearly see, and understand, what's happening and make strategic marketing decisions based on the data. I feel like I actually have a plan now, and after joining DBE I had my best launch of my membership EVER!"

- Kat Tepylo Murphy, Social Media Strategist and Founder of Social Kat Media

No more shiny-object syndrome. Data helps you get focused, set priorities, and stay on track.

Make sure your time and money go to the marketing that brings in the most revenue.

Save money and time by cutting out the marketing efforts that don’t move the needle.

Start thinking beyond the next 2 months and know exactly what you need to do to grow.

Identify the backlogs, bottlenecks, and kinks in the chain that are costing you conversions.

Move beyond baseline marketing that works okay, and build the big business you really want.

Build a sustainable, reliable marketing system. So your success doesn’t rely on other people. Or on you showing up!

IT’S A SELF-PACED, GROUP PROGRAM, BUT…

I’m right there with you every step of the way.
So you never get stuck or fall behind.

This program has heaps of one-on-one support baked in, including:

Built-in check-ins and specific-to-you advice after each module

An “Ask an Analyst” Portal for anytime you’re stuck or want more

A wrap-up strategy call with me, to discuss your marketing and next steps

I'm In— Take Me to Pricing

★★★★★

It honestly felt like having a one-to-one coach at a group price.

"I joined to understand where people came from and what converted. With DBE, I can check the dashboards and know what’s working and what’s not—no guessing. It wasn’t overwhelming, the content was organized, the tutorial lengths were right, and the support tickets with Loom replies felt personalized. It honestly felt like having a one-to-one coach at a group price.”"

- Amy Wolterman, White Label Website Designer and Founder of Calluna Collective

For the entrepreneur whose growth has stalled. Even though they’re doing all the things!

It’s the right time for data-backed marketing if you:

Are making money and seeing some growth, but not as much as you want.
Aren’t sure what’s moving the needle, so you just keep doing everything.
Are always creating content. Which is fun…and exhausting.
Want growth, but you’re not sure you could physically do more.
Have goals like “more sales” but couldn’t tell me how many you need.

Feel like there are 1000 paths forward and have no idea how to pick one.
Want scalability without burning out or selling your soul.
Would love to actually enjoy the flexibility you built your business for.
Are ready to build the big business you (somewhat secretly) dream about.

Here’s exactly what we cover

Analytical decision-makers and fine-print readers, I see you.

Retention & Revenue Tracking

Automated purchase & revenue tracking system
Dashboard template for revenue and sales by month and by category
Dashboard template for tracking revenue trends and seasonality
Dashboard template for customer lifetime value

Leads & Funnel Tracking

Automated lead and subscriber tracking system
Dashboard template to track subscribes and unsubscribes
Dashboard template to track which opt-ins or funnels are converting (and how long they take to convert)
Dashboard template to track email list retention
Dashboard template to track funnel and/or sales call conversion

How to Analyze Your Data

Video trainings on how to audit your marketing systems from your dashboards
How to self-audit your marketing training & Google Sheet calculator
What data to track each month video training

Website Tracking (Google Analytics)

Access to Tracking Sorted: Set Up Your Google Analytics and Tag Manager mini course
- Step-by-step setup walkthroughs and videos
- Access to up to 5 of our pre-built Google Tag Manager templates (you'll pick the ones applicable to your website)
Dashboard template for site traffic and conversions
Dashboard template for analyzing where traffic came from (and which drove conversions)
Dashboard template for analyzing if your site converts (and where they drop off)
Video trainings on reading and understanding your website data

Content Tracking (UTMs)

Trainings on how to correctly use UTMs across all your different marketing channels to track your content performance
UTM builder template in Google Sheets
Dashboard template for analyzing UTM data and see which marketing channels drove traffic, leads, and sales

Design a Data-Backed Strategy

How to set data-backed goals and targets for your marketing and sales
How to evaluate the potential ROI of different marketing opportunities and investments
Design a data-backed strategy for the next 6-12 months (and a 1:1 call with Ally to review & finalize it!)

The Data-Backed Entrepreneur will help you

Take back control of your marketing with…

An effective system for tracking marketing data you can actually use. (Because you know what the numbers mean!)

When you join the program, you’ll get instant access to a bank of how-to videos that teach you to set up your data tracking system.

This is the tech part—but don’t stress. It couldn’t be simpler! The videos are only 3 to 15 minutes long each. And, they’re “over the shoulder” style which means you watch me do the work while I give you simple directions like “click here” and “select this.”

A clear framework for setting data-backed marketing goals. And the skills to adjust your strategy if you’re not hitting them.

I won’t leave you with a bunch of numbers in Google Analytics that overwhelm you and make you want to slam your MacBook shut. I’ll teach you to interpret and use your data to set data-backed goals.

So instead of putting things like “increase revenue” on your vision board each year you can set measurable goals you’re both excited about AND have a realistic shot at achieving.

Confident decision-making. Because you know what should work for your business— and how to invest your money and time.

I won’t leave you with a bunch of numbers in Google Analytics that make you want to slam your MacBook shut. I’ll teach you to interpret and use your data to set data-backed goals.

So instead of putting things like “increase revenue” on your vision board each year, you can set measurable goals you’re excited about AND have a realistic shot at achieving them.

★★★★★

Data-Backed Entrepreneur showed me which numbers matter and how to use them.

"I was doing what I thought I was supposed to be doing— blogging, posting, tweaking my site, updating Google My Business— and it was just… a lot. My spreadsheet tracked visitors by month, but it didn’t tell me where people came from or who actually booked. Data-Backed Entrepreneur showed me which numbers matter and how to use them. The dashboards are clean and not intimidating, and the pipeline view finally made the drop-offs obvious. I fixed leaks in my funnel, doubled down on high-value clients, and started making changes with confidence."

- Rosa Clark, Family and Portrait Photographer

Emily Lycopolus | Founder of Olive Oil Critic

Frequently asked questions

Numbers, data, and spreadsheets are overwhelming to me. Will I be able to keep up?

Yes! I designed this program with folks like you in mind. I break everything down in plain language, and each training video is short (3-15 min max) so you can work through things one baby step at a time.

You can go at your own pace, and if you need additional support, you have direct access to me and my team through group calls or the 'ask an analyst' portal.

I’m not very tech-savvy. Will I be able to keep up?

Yes! The only software we’ll be using is Google Analytics, Google Tag Manager, and Zapier— and I made you a simple dashboard that brings all three together in one easy-to-read place that’s 100% DIY-friendly.

How do I know if now is the right time to do this?

It’s the right time if you:

#1 Are currently investing ANY amount of money OR time into your marketing.

Whether it’s your website, social media, email, ads, collabs, or anything else, you should be measuring whether or not those efforts are working for you. Especially if you’re a small business— because you’re busy and likely don’t have money to waste on guesswork-style marketing.

#2 Are moving into a season where you’re going to start marketing (or marketing more).

We can’t pull data retroactively. Your marketing data starts collecting on the day you set up.

So even if you haven’t started marketing yet— or haven’t launched yet— but you know it’s coming…now’s the time to learn to leverage data.

You’re NOT ready for this program IF:

You don’t have anything to offer or sell right now. (You can still join but you won’t see a financial ROI during the program, which is important to me.)
You are planning to launch a new site or change up all your tech in the next few months. If a new site or tech migration is on the horizon, you’ll likely need to re-do your setup when it’s live. So you might just want to wait until after that happens to join.

Will this work for the type of business I have?

Yes! This program is perfect for:

E-commerce
Online courses
Online memberships
Digital products
Online service providers
In-person service providers who use an online booking tool
In-person service providers who get inquiries or book sales calls online

I know your business setup and the marketing tools you use might be different from other people’s, but the data framework we’ll follow is going to be the same.

Do I need to have any data stuff set up before this program?

Nope! I’ll walk you through how to set everything up from scratch so you don’t need to have Google Analytics or anything like that set up to start.

How much time do I need to dedicate to see results?

It takes most people 8-10 hours to complete the core curriculum. You could binge through it all in 2 days if you have the time, or carve out a few hours each week for about 4-6 weeks to complete.

What tech tools will this tracking work for?

I want you to use the tech tools that best fit your business, so this program is platform-agnostic! (Not all platforms offer the same data, but no matter what you’re using, we can make it work.)

These are the tech platforms that we specifically talk about and cover in the training videos:

WordPress
Squarespace
ShowIt
Kajabi
Go High Level
LeadPages
ConvertKit
ThriveCart
SamCart
ActiveCampaign

If you’re using a different tool, just submit an 'Ask an Analyst' ticket and I'll let you know if it's trackable and what to do.

How much 1:1 support is included?

You get direct access to Ally through the Ask an Analyst portal while your support pass is active.

Submit a question, a screen recording of where you’re stuck, or screenshots of your data — and you’ll receive a personalized response within 1–3 business days.

Your enrollment includes two months of unlimited questions through the portal. At the end of that period, you’ll have the option to extend your support pass if you’d like continued feedback.

If you prefer to talk things through live, you can join one of the monthly group calls for real-time support and strategy.

At the end of the program, you’ll also receive a private 1:1 call with Ally to review your data and finalize your Data-Backed Strategy.

Need additional private support beyond that? You can book extra 1:1 sessions at a discounted rate.

What resources and templates are included?

First and foremost, you’ll get the Data-Backed Entrepreneur Workbook— a Google Doc you’ll work through as you complete each week of the program.

You’ll also get access to my…

Marketing Dashboard Template
Monthly Marketing KPI Tracker
Marketing KPI Calculator
UTM Link Builder
Google Analytics Setup Checklist
Marketing Goals & Targets Calculator
Running & Analyzing a Marketing Experiment Worksheet
Guide to Monthly “Data Dates”
Guide to Quarterly Marketing Audits

What tech tools will this tracking work for?

I want you to use the tech tools that best fit your business, so this program is platform-agnostic! (Not all platforms offer the same data, but no matter what you’re using, we can make it work.)

These are the tech platforms that we specifically talk about and cover in the training videos:

WordPress
Squarespace
ShowIt
Kajabi
Go High Level
LeadPages
ConvertKit
ThriveCart
SamCart
ActiveCampaign

If you’re using a different tool, just submit an 'Ask an Analyst' ticket and I'll let you know if it's trackable and what to do.

When are the live calls?

There are two monthly group coaching calls. Each call is 90-minutes long.

Monthly Call to Pull Monthly Metrics & Analyze Together: The first Tuesday of the Month at 10:30PT / 1:30ET
Monthly Hot Seat Group Coaching: The third Tuesday of the Month at 10:30PT / 1:30ET

There's one monthly group coworking call. The call is 2-hours long.

Monthly 'Get Shit Done" Coworking: The second Friday of the Month at 10:30PT / 1:30ET

In some instances calls may be moved to accommodate holidays or vacations but minimum 4 weeks notice will be provided.

What if I already paid someone to set up my Google Analytics?

I’m guessing since you did that and are still here, you have some data to work with… you just don’t know how to use it! And that’s what this program can help you with.

Instead of going through the “Setup from Scratch” lessons, you’ll start with an audit to make sure yours is set up correctly. (And, that you’re tracking all the things you want to be.)

Keep in mind that Google Analytics is only one part of a comprehensive data system. It’s an important part— but it is just a part.

So you’ll still have plenty to set up. But you’ll also have a leg up! Because when we get to the data-driven decision-making weeks, you’ll have months or years of bonus “historical data” available to you!

Will there be closed captions, transcripts, and other digital accessibility measures?

Yes! We are committed to ensuring accessibility for all in our programs. To achieve this, we have implemented the following measures:

All live Zoom calls will have automatic closed captions enabled
All training videos and Zoom replays will include audio, video, and transcript options
Any non-decorative images will include alt text and we use descriptive links
All colors have been chosen for proper color contrast and we use easy-to-read fonts

We’re always open to feedback and ideas on how we can incorporate new accessibility practices into our content.

If there’s something else you’d like to see us implement, let us know by emailing [email protected].

Will I need to pay for any software or support during or after the program?

Software:
We almost exclusively use free tools to manage your data, like Google Analytics, Google Tag Manager, and Google Looker Studio.

The only exception is we recommend using Zapier (or something like it) to keep automate your sales and leads tracking. The package you’d need will vary depending on how big your audience is, but most of my clients spend $25-75 per month. And if you don't want to pay for Zapier there are workarounds to just export raw data and add them to your tracker manually once a month.

For strategy support:
You get 2 months access to our support included in your purchase. At the end of at period, you will be provided with the option to renew your support pass.

I'm a marketer or OBM and want to set this up for all my clients. Can I join?

I love to hear it! The industry needs more of us.

You are more than welcome to join, but please note that this program is built for entrepreneurs doing this for their businesses.

Please note that your purchase only includes one license to use the resources. If you want to set this up for multiple clients, each client will need to purchase an additional template license (each additional individual licence costs $497 and is available for purchase within the program). You cannot buy the program and then set this system up for all of your clients. That is a violation of our terms & conditions.

What if I have more questions?

DM me on Instagram @akaridigital or email [email protected].

You can do this. Even if Especially if don’t have time for this kind of thing.

I know making time for things that don’t directly produce revenue is hard. (Like client work and launches.)

But when you don’t have a ton of free time to invest, you have to make every second count. And that’s exactly what data will help you do.

The work you put in during this program won’t just make your marketing better, it’ll save you time on decision-making and back-and-forth later. And, it’ll help you STOP starting over and build systems you can sustain.

You can maintain this. Even if you don’t have built-in accountability!

I don’t want you to start something you won’t finish or can’t maintain long term. That would be a waste of your time and money— which is the exact opposite of what we want.

My goal is for this system to become part of how you run your business. Something you can easily work into your calendar and your workflows so it keeps serving you month after month.

That’s why your enrollment includes 8 weeks of support pass access. During that time, you’ll have direct access to ask questions, get feedback, and stay accountable so you actually implement what you’re learning.

And if after those 8 weeks you want more support, you can extend your support pass. Many Data-Backed Entrepreneurs like having me in their back pocket— especially during launches or big marketing pushes— so continuing support is always an option.

Richelle | Owners of Capria Care Collective

★★★★★

Data scares me and numbers are hard, but Ally made it so much easier to understand.

"I’ll be the first to admit data scares me and numbers are hard, but Ally made it so much easier (and exciting!) to understand. As I made my way through the modules, I felt such a rush as I set up all the parts of my data-backed setup. I love that all my data is in one place now, and it’s so easy to check! I also find it easy to troubleshoot most things myself now that I’ve had Ally’s support helping me through the process."

- Maddy Aucoin, website copywriter for service providers