THE DATA-BACKED ENTREPRENEUR
Say goodbye to marketing trial-and-error. You don’t have time (or money) to waste!
In this 8-week group program, you’ll learn to track your marketing and make data-backed decisions on where to invest your time, energy, and money. So you can focus on what gets you results—and stop wasting time on what doesn’t.
Fall 2024 cohort is full, get on the waitlist for the February 2025 cohort
*There will be waitlist-exclusive early bird rates and bonuses!
LET ME GUESS…
You're tired of spending hours and hours each month creating content. Then nervously hitting “publish” and hoping it works.
You want to know your marketing is working. But all you know right now is that you’re overwhelmed. And experiencing major decision fatigue!
You need someone who can tell you exactly what to do. And what not to do.
And that someone? It’s you.
(At least, it will be, once we back you up with data.)
INTRODUCING: THE DATA-BACKED ENTREPRENEUR
This 8-week group program teaches you to track your marketing and make data-backed decisions about how to spend your money and time.
So you can alleviate decision fatigue, focus on what works, and feel more in control of your business!
It’s perfect for business owners who wear lots of hats, have super full plates, and can’t afford to waste time they don’t have on marketing that doesn’t work.
The Data-Backed Entrepreneur will help you
Take control of your marketing with…
A clear framework for setting data-backed marketing goals. And the skills to adjust your strategy if you’re not hitting them.
I won’t leave you with a bunch of numbers in Google Analytics that overwhelm you and make you want to slam your MacBook shut. I’ll teach you to interpret and use your data to set data-backed goals.
So instead of putting things like “increase revenue” on your vision board each year you can set measurable goals you’re both excited about AND have a realistic shot at achieving.
What do you get? Everything you need!
I’m an over-planner. I’ve put so much time and thought into this. And that works to your benefit!
Easy-to-follow video trainings
Get instant and unlimited access to a bank of 3-to-15-minute video trainings that teach you to track your marketing data in the simplest way possible.
Weekly coaching and Q&A calls
Every Wednesday at 10 am PST / 1 pm EST, we’ll meet for 2-hour “hot seat” coaching calls. Stay for the whole thing to learn from your peers or just pop in when it’s your turn!
Templates, Resources & Tools
Easy trackers, goal-setting worksheets, and quick-reference tools make the ongoing work simple and exciting. (Yes, I’m promising you data will be exciting!)
3-Month DBE Membership
To reach your goals, you need to build the habit of analyzing your data each month. My Data-Backed Entrepreneur Membership gives you the support you need to do that!
“Yes! This is exactly what I need!”
For the entrepreneur whose growth has stalled. Even though they’re doing all the things!
It’s the right time for data-backed marketing if you:
MEET YOUR DATA COACH
You’re about to love data. Or at the very least, love what it can do for you!
Hi! I’m Ally! For years, I have been using data to disrupt the do-more-grow-more cycle that keeps my clients stuck instead of scaling.
My goal is to help you make better decisions. So you know exactly where to invest your time, energy, and money. And you can finally achieve measurable, predictable growth.
I know data can seem intimidating. And the idea of loving it probably sounds far-fetched right now. Especially if you’re not a numbers person, or you’re an emotional decision-maker, or you feel overwhelmed every time you open up your analytics!
But having data is like having the key to your marketing test at the back of the book! It gives you the answers you need to stop guessing and finally know what works and where to invest your time, energy, and money. In other words, it takes the guesswork out of your success.
And, at the end of the day…
If you don’t have to guess your way to growth, why would you?
MEET YOUR DATA COACH
You’re about to love data. Or at the very least, love what it can do for you!
Hi! I’m Ally! For years, I have been using data to disrupt the do-more-grow-more cycle that keeps my clients stuck instead of scaling.
My goal is to help you make better decisions. So you know exactly where to invest your time, energy, and money. And you can finally achieve measurable, predictable growth.
I know data can seem intimidating. And the idea of loving it probably sounds far-fetched right now. Especially if you’re not a numbers person, or you’re an emotional decision-maker, or you feel overwhelmed every time you open up your analytics!
But having data is like having the key to your marketing test at the back of the book! It gives you the answers you need to stop guessing and finally know what works and where to invest your time, energy, and money. In other words, it takes the guesswork out of your success.
And, at the end of the day…
If you don’t have to guess your way to growth, why would you?
★★★★★
“No more tossing money blindly at the internet”
"No more tossing money blindly at the internet. The data focus is everything. I'm no longer making decisions on what I think will work, what has worked for someone else, or on a hunch. Decisions and direction are grounded in facts, and that is amazing. If you want data-driven marketing support that actually makes a difference and teaches you what to do and look for when growing— Ally and her team are the best."
- Emily Lycopolus, olive oil sommelier and founder of Olive Oil Critic
By the time this program is over, you’ll know what’s worth it, what’s not, and where to put your energy.
You can also expect to:
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⚡️ Feel confident in your decisions because you can justify them with data.
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⚡️ Spend time and energy on the things that drive traffic, leads, and sales.
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⚡️ Be completely comfortable “pulling” the data you need to review each month.
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⚡️ Understand the numbers you’re looking at and know what they mean.
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⚡️ Make smarter investments and hiring decisions.
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⚡️Be able to confidently ask for what you want out of your investments— instead of relying on what other people tell you to do.
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⚡️ Know when it makes sense to start a new platform, channel, or initiative— and what that should be.
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⚡️ Know if you’re on track to hit your goals (before it’s too late to change course).
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⚡️ Flag small issues before they turn into big problems.
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⚡️ Actually enjoy this part of your business—instead of running from it!
Let's talk pricing...
Intimidated by the tech stuff? Upgrade and we’ll do it for you!
With this add-on, we take the tech off your plate by setting up your data collection system for you.
You’ll still take the program and learn to interpret, analyze, and use your data. (This is key to becoming a confident, data-backed entrepreneur!)
But you’ll save yourself about 5 hours on the setup. And you might save yourself a little stress, too, if you’re not a tech person!
Add this on in the checkout for $997
No more shiny-object syndrome. Data helps you get focused, set priorities, and stay on track.
With data-backed marketing, you can:
Make sure your time and money go to the marketing that brings in the most revenue.
Save money and time by cutting out the marketing efforts that don’t move the needle.
Start thinking beyond the next 2 months and know exactly what you need to do to grow.
Identify the backlogs, bottlenecks, and kinks in the chain that are costing you conversions.
Move beyond baseline marketing that works okay, and build the big business you really want.
Build a sustainable, reliable marketing system. So your success doesn’t rely on other people. Or on you showing up!
Here’s exactly what you’ll learn each week
Analytical decision-makers and fine-print readers, I see you ;)
Retention
Figure out how well you retain and upsell your current clients and customers. (If the answer is “not well” then your first priority will be clear!)
Live Implementation Call: Tackle the tech in a supportive environment.
Conversion
Learn to measure how well your website, offers, and sales pages convert. So you know if you need to improve them or get more eyes on them!
Live Implementation Call: Tackle the tech in a supportive environment.
Nurture
Figure out whether or not your funnels, emails, and social platforms are doing what they should be doing: getting your audience ready to buy!
Live Implementation Call: Tackle the tech in a supportive environment.
Reach
Find out exactly how many new people you’re reaching each month. And pinpoint which platforms have the best ROI for you— driving traffic, leads, and sales.
Live Implementation Call: Tackle the tech in a supportive environment.
Goal Setting
Audit your current marketing setup top-to-bottom and figure out exactly which efforts are working, which ones need fine-tuning, and where you need to focus right now.
Live Hot-Seat Call: Get individualized coaching and support.
Strategic Planning
Map out a 3- to 12-month plan (your choice!) for how to prioritize your time, energy, and money. Based on data-backed insights on how to best hit your goals.
Live Hot-Seat Call: Get individualized coaching and support.
Experimentation
Start doing data-backed marketing! Based on your data and your strategy, you’ll plan your first marketing “experiment” and bring it to life. With me there to guide you, of course!
Live Hot-Seat Call: Get individualized coaching and support.
Sustainable Systems
For your marketing to work, it has to be sustainable. We’ll use this week to talk about your future as a data-backed entrepreneur and make sure you’re set up for success.
Live Hot-Seat Call: Get individualized coaching and support.
Data-Backed Entrepreneur Membership
After the program ends, you’ll continue to have my support in building your data-driven business.
Your 3-month DBE Membership includes
- Monthly “Data Date” coworking calls where we all pull our data together
- Monthly “Hot Seat” coaching calls where you can get my eyes and thoughts on a marketing experiment or data analysis you’ve done
- Access to the DBE Slack Community for questions, opinions, and advice
- Free access to paid Akari Digital workshops (including Quarterly Strategic Planning workshops)
- Option to add-on 1:1 strategy calls with me at a VIP rate
Frequently asked questions
Yes! This program was designed for people who aren’t numbers people— not people who get giddy about spreadsheets!
In it, we work through the absolute basics of data, one step at a time. You can go at your own pace, and join me for live implementation calls if you find it too overwhelming to do solo or you get stuck.
Every week there’s a 2-hour group call that you can join for 1:1 support on your business. The group calls in weeks 1-4 are focused on setting up your data collection system. These calls give you accountability, community, and a dedicated block of time in your calendar to get the work done. There’s also a break-out coaching “room” on the call that you can join if you have questions or need 1:1 support from me.
The group calls in weeks 5-8 are “Hot Seat” coaching calls where each attendee gets dedicated time to ask questions and get 1:1 advice on an element of their data or marketing.
There’s also a Slack community where you can ask questions! That support is going to be mostly community-driven, but the Akari Digital team will pop in at least once a day Monday through Thursday.
Yes! The only software we’ll be using is Google Analytics, Google Tag Manager, and Zapier— and a dashboard program that brings all three together. And I have made it 100% DIY-friendly. So I know you can do it if you decide to.
But also…your time is also super valuable. So if you don’t want to spend it on this— that’s totally fair! Just add on the Done-for-You Tech Setup Option when you checkout and my team will handle the techy things for you.
First and foremost, you’ll get the Data-Backed Entrepreneur Workbook— a Google Doc you’ll work through as you complete each week of the program.
You’ll also get access to my…
- Marketing Dashboard Template
- Monthly Marketing KPI Tracker
- Marketing KPI Calculator
- UTM Link Builder
- Google Analytics Setup Checklist
- Marketing Goals & Targets Calculator
- Running & Analyzing a Marketing Experiment Worksheet
- Guide to Monthly “Data Dates”
- Guide to Quarterly Marketing Audits
It’s the right time if you:
#1 Are currently investing ANY amount of money OR time into your marketing.
Whether it’s your website, social media, email, ads, collabs, or anything else, you should be measuring whether or not those efforts are working for you. Especially if you’re a small business— because you’re busy and likely don’t have money to waste on guesswork-style marketing.
#2 Are moving into a season where you’re going to start marketing (or marketing more).
We can’t pull data retroactively. Your marketing data starts collecting on the day you set up.
So even if you haven’t started marketing yet— or haven’t launched yet— but you know it’s coming…now’s the time to learn to leverage data.
You’re NOT ready for this program IF:
- You don’t have anything to offer or sell right now. (You can still join but you won’t see a financial ROI during the program, which is important to me.)
- You don’t have a website right now. I hesitate to say this because, technically, you don’t need a website to get value out of this program…but if a new site is on the horizon, you’ll likely need to re-do your setup when it’s live. So you might just want to wait to join the next cohort!
I want you to use the tech tools that best fit your business, so this program is platform-agnostic! (Not all platforms offer the same data, but no matter what you’re using, we can make it work.)
These are the tech platforms that we specifically talk about and cover in the training videos:
- WordPress
- Squarespace
- ShowIt
- Kajabi
- FG Funnels
- LeadPages
- ConvertKit
- ThriveCart
- SamCart
- ActiveCampaign
If you’re using a different tool, just make sure you attend the Live Implementation Call that week and I’ll make sure I help you get it set up.
Yes! This program is perfect for:
- E-commerce
- Online courses
- Online memberships
- Digital products
- Online service providers
- In-person service providers who use an online booking tool
- In-person service providers who get inquiries or book sales calls online
I know your business setup and the marketing tools you use might be different from other people’s, but the data framework we’ll follow is going to be the same.
The Fall 2024 cohort calls will be:
- Week 1: Thursday, September 19 at 10am PST / 1pm EST (The first call is on a Thursday due to a scheduling conflict. All other calls on Wednesdays)
- Week 2: Wednesday, September 25 at 10am PST / 1pm EST
- Week 3: Wednesday, October 2 at 10am PST / 1pm EST
- Week 4: Wednesday, October 9 at 10am PST / 1pm EST
- Week 5: Wednesday, October 16 at 10am PST / 1pm EST
- Week 6: Wednesday, October 23 at 10am PST / 1pm EST
- Week 7: Wednesday, October 30 at 10am PST / 1pm EST
- Week 8: Wednesday, November 6 at 10am PST / 1pm EST
When you join I’ll send you a link so you can add them all to your calendar in just 1 click!
Nope! I’ll walk you through how to set everything up from scratch so you don’t need to have Google Analytics or anything like that set up to start.
For data support:
We almost exclusively use free tools to manage your data, like Google Analytics, Google Tag Manager, and Google Looker Studio.
That said, if email marketing and/or funnels are an important part of your strategy, we’ll recommend using Zapier (or something like it) to keep records of people subscribing, starting a funnel, and purchasing/completing a funnel. The package you’d need will vary depending on how big your audience is, but most of my clients spend $25-75 per month.
For strategy support:
You’ll have lifetime access to the training videos and 3 months’ access to the Data-Backed Entrepreneur Membership— which includes monthly Hot Seat coaching calls, Quarterly Planning workshops, and access to the Slack Community for questions and advice.
At the end of the three months, you are welcome to continue in the Membership at $97/month.
I’m guessing since you did that and are still here, you have some data to work with… you just don’t know how to use it! And that’s what this program can help you with.
Google Analytics is tackled in Week 2 so instead of going through the “Setup from Scratch” lessons, you’ll start with an audit to make sure yours is set up correctly. (And, that you’re tracking all the things you want to be.)
Keep in mind that Google Analytics is only one part of a comprehensive data system. It’s an important part— but it is just a part.
So you’ll still have plenty to set up. But you’ll also have a leg up! Because when we get to the data-driven decision-making weeks, you’ll have months or years of bonus “historical data” available to you!
I love to hear it! The industry needs more data-backed marketers.
You are more than welcome to join, but please note that this program is built for entrepreneurs doing this for their businesses.
When it comes to adapting what you learn to account for the nuance of different business models, more training will be required.
I’m planning to launch a professional version of this program (The Data-Backed Marketer) in late 2024 or early 2025.
If you’d like to get on the waitlist for that (and have the opportunity to participate in a beta version!) you can email [email protected]
2 hours per week is all it takes to watch the videos and implement what you learn. But if you can, plan to join our weekly, 2-hour coaching and coworking calls, too!
You can move through the training videos at your own pace and attend as many of the live calls as you want to get the most out of your experience.
Yes! We are committed to ensuring accessibility for all in our programs. To achieve this, we have implemented the following measures:
- All live Zoom calls will have automatic closed captions enabled
- All training videos and Zoom replays will include audio, video, and transcript options
- Any non-decorative images will include alt text and we use descriptive links
- All colors have been chosen for proper color contrast and we use easy-to-read fonts
We’re always open to feedback and ideas on how we can incorporate new accessibility practices into our content.
If there’s something else you’d like to see us implement, let us know by emailing [email protected].
What if I have more questions?
DM me on Instagram @akaridigital or email [email protected].
★★★★★
“Insights we would have never seen otherwise”
We had just finished a year of product creation and were ready to fine-tune our strategy. We knew what we had was scalable, but we weren't sure what would move the needle forward. Ally gave us insights we would have never seen otherwise. Working with her team has really helped us look at our success objectively and make smart decisions about our business moving forward.
- Katie Sterbenz & Carly Tulloch, pediatric speech therapists and course creators
Let's talk pricing...
JUST IN CASE YOU MISSED IT
MARKETING SHOULDN’T FEEL LIKE ONE BIG GUESS
Put down the spaghetti. Step away from the wall.
All the marketing trial-and-error that’s costing you time and money? Yeah, it stops right here.
If you’re not confident in your marketing, you don’t need to do more. You need to know why.
Let’s get you the data you need to make strategic marketing decisions. (The kind that save you time, energy, and money.)
Questions about the Data-Backed Entrepreneur?
Informed decision-making is what I live for. So if you need more info to make your decision, I see you, I get it, and I’ve got you. Send me an email and we’ll go from there.
If you’re not confident in your marketing, you don’t need to do more.
You need to know why.
Start using marketing data without getting overwhelmed.
MY FREE NEWSLETTER MAKES IT POSSIBLE!
The Data Drop is a free newsletter that helps you start using marketing data in your business without getting overwhelmed.
You’ll learn to use simple data tools and track your marketing efforts. So you can finally start making data-backed marketing decisions— and feeling more confident as a business owner!
If you’re going to improve your marketing, you need data. And if you’re going to use data, you need this.
