THE DATA-BACKED ENTREPRENEUR

Yes! This program was designed for people who aren’t numbers people— not people who get giddy about spreadsheets!

In it, we work through the absolute basics of data, one step at a time. You can go at your own pace, and join me for live implementation calls if you find it too overwhelming to do solo or you get stuck.

Yes! The only software we’ll be using is Google Analytics, Google Tag Manager, and Zapier— and I made you a simple dashboard that brings all three together in one easy-to-read place that’s 100% DIY-friendly.

It’s the right time if you:

#1 Are currently investing ANY amount of money OR time into your marketing.

Whether it’s your website, social media, email, ads, collabs, or anything else, you should be measuring whether or not those efforts are working for you. Especially if you’re a small business— because you’re busy and likely don’t have money to waste on guesswork-style marketing.

#2 Are moving into a season where you’re going to start marketing (or marketing more).

We can’t pull data retroactively. Your marketing data starts collecting on the day you set up.

So even if you haven’t started marketing yet— or haven’t launched yet— but you know it’s coming…now’s the time to learn to leverage data.

You’re NOT ready for this program IF:

• You don’t have anything to offer or sell right now. (You can still join but you won’t see a financial ROI during the program, which is important to me.)
• You don’t have a website right now. I hesitate to say this because, technically, you don’t need a website to get value out of this program…but if a new site is on the horizon, you’ll likely need to re-do your setup when it’s live. So you might just want to wait to join the next cohort!

Yes! This program is perfect for:

• E-commerce
• Online courses
• Online memberships
• Digital products
• Online service providers
• In-person service providers who use an online booking tool
• In-person service providers who get inquiries or book sales calls online

I know your business setup and the marketing tools you use might be different from other people’s, but the data framework we’ll follow is going to be the same.

Nope! I’ll walk you through how to set everything up from scratch so you don’t need to have Google Analytics or anything like that set up to start.

It takes most people 8-10 hours to complete the core curriculum. You could binge through it all in 2 days if you have the time, or carve out a few hours each week for about 4-6 weeks to complete.

The additional modules you can tackle as needed. Each takes 1-3 hours depending on the module. 

I love to hear it! The industry needs more of us. 

You are more than welcome to join, but please note that this program is built for entrepreneurs doing this for their businesses.

Please note that your purchase only includes one license to use the resources. If you want to set this up for multiple clients, each client will need to purchase an additional template license (each additional individual licence costs $497 and is available for purchase within the program). You cannot buy the program and then set this system up for all of your clients. That is a violation of our terms & conditions.

I’m planning to launch a professional version of this program (Data-Backed Professional) later this year. It'll also have a number of additional modules like: 

• Data-Backed Copywriter
• Data-Backed Web Designer
• Data-Backed Social Media Strategist
• etc.

That package will also include a license to use the Dashboards and resources templates with your clients. 

If you’d like to get on the waitlist for that (and have the opportunity to participate in a beta version!) you can email [email protected]

Every week there’s a 2-hour group call that you can join for 1:1 support on your business. The group calls in weeks 1-4 are focused on setting up your data collection system. These calls give you accountability, community, and a dedicated block of time in your calendar to get the work done. There’s also a break-out coaching “room” on the call that you can join if you have questions or need 1:1 support from me.

The group calls in weeks 5-8 are “Hot Seat” coaching calls where each attendee gets dedicated time to ask questions and get 1:1 advice on an element of their data or marketing.

There’s also a Slack community where you can ask questions! That support is going to be mostly community-driven, but the Akari Digital team will pop in at least once a day Monday through Thursday.

First and foremost, you’ll get the Data-Backed Entrepreneur Workbook— a Google Doc you’ll work through as you complete each week of the program.

You’ll also get access to my…

• Marketing Dashboard Template
• Monthly Marketing KPI Tracker
• Marketing KPI Calculator
• UTM Link Builder
• Google Analytics Setup Checklist
• Marketing Goals & Targets Calculator
• Running & Analyzing a Marketing Experiment Worksheet
• Guide to Monthly “Data Dates”
• Guide to Quarterly Marketing Audits

I want you to use the tech tools that best fit your business, so this program is platform-agnostic! (Not all platforms offer the same data, but no matter what you’re using, we can make it work.)

These are the tech platforms that we specifically talk about and cover in the training videos:

• WordPress
• Squarespace
• ShowIt
• Kajabi
• FG Funnels
• LeadPages
• ConvertKit
• ThriveCart
• SamCart
• ActiveCampaign

If you’re using a different tool, just make sure you attend the Live Implementation Call that week and I’ll make sure I help you get it set up.

There are two monthly group coaching calls. Each call is 90-minutes long. 

• Monthly Call to Pull Monthly Metrics & Analyze Together: The first Tuesday of the Month at 10:30PT / 1:30ET
• Monthly Hot Seat Group Coaching: The third Tuesday of the Month at 10:30PT / 1:30ET

There's one monthly group coworking call. The call is 2-hours long.

• Monthly 'Get Shit Done" Coworking: The second Friday of the Month at 10:30PT / 1:30ET

In some instances calls may be moved to accommodate holidays or vacations but minimum 4 weeks notice will be provided. 

I love to hear it! The industry needs more of us. 

You are more than welcome to join, but please note that this program is built for entrepreneurs doing this for their businesses.

Please note that your purchase only includes one license to use the resources. If you want to set this up for multiple clients, each client will need to purchase an additional template license (each additional individual licence costs $497 and is available for purchase within the program). You cannot buy the program and then set this system up for all of your clients. That is a violation of our terms & conditions.

I’m planning to launch a professional version of this program (Data-Backed Professional) later this year. It'll also have a number of additional modules like: 

• Data-Backed Copywriter
• Data-Backed Web Designer
• Data-Backed Social Media Strategist
• etc.

That package will also include a license to use the Dashboards and resources templates with your clients. 

If you’d like to get on the waitlist for that (and have the opportunity to participate in a beta version!) you can email [email protected]

I’m guessing since you did that and are still here, you have some data to work with… you just don’t know how to use it! And that’s what this program can help you with.

Instead of going through the “Setup from Scratch” lessons, you’ll start with an audit to make sure yours is set up correctly. (And, that you’re tracking all the things you want to be.)

Keep in mind that Google Analytics is only one part of a comprehensive data system. It’s an important part— but it is just a part.

So you’ll still have plenty to set up. But you’ll also have a leg up! Because when we get to the data-driven decision-making weeks, you’ll have months or years of bonus “historical data” available to you!

Yes! We are committed to ensuring accessibility for all in our programs. To achieve this, we have implemented the following measures:

• All live Zoom calls will have automatic closed captions enabled
• All training videos and Zoom replays will include audio, video, and transcript options
• Any non-decorative images will include alt text and we use descriptive links
• All colors have been chosen for proper color contrast and we use easy-to-read fonts

We’re always open to feedback and ideas on how we can incorporate new accessibility practices into our content.

If there’s something else you’d like to see us implement, let us know by emailing [email protected].

Software:
We almost exclusively use free tools to manage your data, like Google Analytics, Google Tag Manager, and Google Looker Studio.

The only exception is we recommend using Zapier (or something like it) to keep automate your sales and leads tracking. The package you’d need will vary depending on how big your audience is, but most of my clients spend $25-75 per month. And if you don't want to pay for Zapier there are workarounds to just export raw data and add them to your tracker manually once a month. 

For strategy support:
For Data-Backed Entrepreneur, you get 6 months access to our support pass. For Data-Backed Foundations you get 3 months access. 

At the end of the three months, you will be provided with the option to renew your support pass for an additional 3, 6, or 9 months at a discounted rate.