How a family photographer stopped all the busy work and doubled down on what worked with Data-Backed Entrepreneur®

As you probably know by now, doors to The Data-Backed Entrepreneur® are open.

And I could go on and on about why I think you’d love it, and what it will do for your business, and blah blah blah…

And I almost did that— until I asked myself:

What would I want to hear if I were deciding whether this program is right for me?

That’s when it dawned on me:

I would want to hear from other entrepreneurs who’ve taken the program. To find out if they liked it and if it was worth the investment.

So I set up a few interviews with past The Data-Backed Entrepreneur® students, and now I’m sharing what they said with you— to give you their POV on the program.

First up: Rosa Clark, a family photographer from California.

Here’s what Rosa had to say:

What was going on in your life that brought you to me and DBE?

I was doing what I thought I was supposed to be doing—posting, blogging, updating the website, Google My Business—and it was becoming too much.

I wanted to narrow it down, focus on what the numbers told me, and not be so busy just for the sake of being busy.

What were your biggest hesitations when you were considering joining The Data-Backed Entrepreneur®?

I’m Type A. I already had a data spreadsheet, and I was like, “Well, what else could there be?” I didn’t know what I didn’t know. I didn’t know what else existed out there.

I also wanted to make sure you were teaching things I didn’t already know.

Now that you have a data-backed strategy, what are you most excited about?

Feeling focused and seeing trends. I know things are going to go up and down; that’s normal. But I’ll know when it’s normal, and when it’s a trend I need to address.

What’s the most exciting result or progress you’ve seen so far thanks to The Data-Backed Entrepreneur®?

I set up a pipeline in my dashboard that helps me track the journey of visitors from my website to my contact page, to the inquiry, proposal, and booking.

Then, in our one-to-one, we broke down exactly what I needed to fix to get that pipeline converting better.

I had optimized for SEO and was running Google Ads to bring people to my website, but we noticed that 60%+ were landing on my site and leaving immediately. They weren’t scrolling, weren’t getting any further. All that hard work getting them to my site, and they just dropped!

We analyzed my landing pages and, in less than an hour, had a step-by-step plan outlined that I was able to implement right away.

The changes have been live for just about a month so far, but I’m already seeing a 17% increase in traffic clicking to my booking page.

If you were telling someone about The Data-Backed Entrepreneur®, what’s the first thing you’d tell them?

I’ve been doing this for six years now, so I wouldn’t consider myself a newbie. Sometimes it’s hard to find intermediate-level things, because everyone’s explaining the basics.

So, I would tell someone they’re going to learn something new about marketing and tracking numbers— something they don’t hear other educators talk about.

What features or aspects of The Data-Backed Entrepreneur® were most valuable for you?

Your support. In any course or program I’ve done in the past, support was limited. But when you’re in the moment and you’re stuck, you can’t do anything else; you can’t move on.

You were fast. And your support allowed me to move forward faster.

Not me in my feelings.

I love everything Rosa said here, but here’s what really jumped out at me:

#1 The Data-Backed Entrepreneur is perfect for intermediate-level business owners who:

Feel stuck doing all the things

Feel overly and unnecessarily busy

Feel like they’re spinning their wheels

#2 It teaches you important things you don’t already know about marketing and don’t commonly hear about in the small business space.

#3 The support included means you’re not on your own to figure this out. I’m there to help you move forward and make sense of everything you learn.

Want to see (and reap the benefits) for yourself?

Learn more about the Data-Backed Entrepreneur®

The Data-Backed Entrepreneur® guides you through setting up the essential data tracking every business needs, one simple step at a time. It’ll help you figure out what drives results and sales in your business. So you can focus your very limited CEO hours on marketing that actually pays you back.

It’s perfect for you if you’re investing time and money in marketing each month, but you couldn’t tell me what’s actually moving the needle— and you don’t know which levers to pull to get more sales.