How a course creator made more sales with less effort with Data-Backed Marketing
Meet E
E was happy for me to share her case study, but preferred to stay anonymous. She sells digital products and a course and has a small-but-mighty team supporting her marketing efforts
When it came to marketing her business, E had tried everything.
Pinterest.
Instagram.
Blogging.
Email marketing.
She had three different freebies, each with its own email sequence.
She even experimented with ads.
And while all of those things worked okay…
None of them were a slam dunk.
She still had unpredictable months.
Revenue was inconsistent.
And the pressure to “do more marketing” was always there.
But she could barely sustain the marketing she was already doing.
So, in a mild panic, she reached out to me.
And I told her what I’ll tell you now:
She didn’t need to do more marketing.
She needed to figure out what was actually working.
So we started by collecting marketing data across her entire customer journey.
Here’s what we discovered
One of the biggest expenses in her business was Pinterest management.
It was costing her four figures every month.
But when we set up proper conversion tracking and looked at the data…
It had generated zero sales.
Literally zero.
Meanwhile, the social media content she was managing in-house was actually converting.
So she cancelled the Pinterest contract (saving tens of thousands of dollars a year) and doubled down on the channels that were already driving revenue.
Now, a quick clarification: this doesn’t mean Pinterest doesn’t work. It’s a fantastic marketing channel for many businesses.
But based on her data, it wasn’t the most profitable place to focus right now.
What the data told us to focus on instead
So we reallocated her resources to the channels that were already working— and could always revisit Pinterest later if it made sense.
Then we looked at her freebies.
Three lead magnets were competing for attention.
But one converted significantly better than the others.
So instead of creating new content…
We focused on driving more SEO traffic to the one that worked best.
Which meant more leads and more sales— without more effort.
Pretty badass, right?
Now, I won’t lie.
To get this level of insight, E originally worked with me 1:1 and invested over $10k.
But I know that kind of investment isn’t realistic for many business owners.
And I believe every business owner deserves this level of clarity in their marketing.
That’s exactly why I created The Data-Backed Entrepreneur®.
Inside the program, I show you how to set up the same kind of data tracking and dashboards so you can finally see:
- which marketing channels drive sales
- which funnels convert best
- where you’re wasting time or money
- and what to double down on
So instead of guessing…
You’ll know exactly what to do more of and what to stop doing.
And this round, there are two ways to join.
Done-With-You Support
If you want to build your data system yourself with my guidance, this option walks you through the entire setup with step-by-step tutorials, dashboards, and support.
You’ll get help along the way through coaching calls, feedback, and the Ask-an-Analyst portal.
Done-For-You Setup
If you’d rather not touch the tech at all, I’ll set up the entire tracking system for you.
You’ll still learn how to interpret your data and make strategic decisions—but the technical setup is handled for you.
Either way, the goal is the same:
So you can stop guessing in your marketing…
and start making data-backed decisions.
If you’d love the kind of clarity E got— but without spending $10k on consulting…
Learn more about the Data-Backed Entrepreneur®
The Data-Backed Entrepreneur® guides you through setting up the essential data tracking every business needs, one simple step at a time. It’ll help you figure out what drives results and sales in your business. So you can focus your very limited CEO hours on marketing that actually pays you back.
It’s perfect for you if you’re investing time and money in marketing each month, but you couldn’t tell me what’s actually moving the needle— and you don’t know which levers to pull to get more sales.
