Effortless Online Systems: How to Stop Throwing Spaghetti at the Wall & Start Tracking What Works

I was so excited to join Nivek on her podcast Effortless Online Systems to talk all things data-driven marketing.

I know data isn’t always the most glamorous topic, but in this episode, we broke it down in a way that’s super approachable. We dove into why understanding your numbers is so important and exactly which metrics you can start tracking right now to see real results in your business.

I also shared examples from my work, like how I’ve helped clients double their conversion rates, increase customer lifetime value, and make their marketing more profitable—all things that translate to more money in your pocket (and who doesn’t love that?).

If you’re curious about how to use the data you already have to make smarter decisions and where to focus your tracking efforts moving forward, this episode is packed with insights you don’t want to miss!

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