Our favourite tips & tools to help you build a business you love. There are a few affiliate links, but we only ever recommend tools that we use & love.
Google My Business is one of the most under-utilized tools for small businesses, and it can have a huge impact on getting your site listed in search engines. It's also super easy to set up.
Ready for blog posts that rank in Google, build trust, and generate leads and sales? Learn the process that we use for each blog post we publish for our site & our clients.
Your website is probably the most important tool in your digital marketing toolkit. Find out if your small business website is set up for success, and which aspects may need a little bit more love.
We're huge proponents for building marketing & lead generating systems to scale your business. These are the tools we recommend for business owners ready to put the 'robot army' to work for you, so you can dedicate your time & energy to the things that will move your business forward.
When it comes to email marketing automation, ConvertKit is a stellar program. It has all the functionality you need, and it's relatively easy to use for those without extensive email marketing expertise. The free plan is great for newsletters and to poke around in the program, but for automation, which is where the magic of email marketing lives, you'll need to upgrade to the Pro plan.
If you want to send beautifully designed emails and you need a tool that is really easy to use, Flodesk may be a winner for you. Note that their automation functionality is limited, so if you're setting up some complex triggers & segments it may not work for you. But, if you're keeping things simple, check it out! If you sign up with the link below you'll get 50% off your subscription!
If you know Ally, you'll know that she is obsessed with systems and organization. This tool keeps Akari Digital running day by day. We track our projects, collaborate with our team members, have client dashboards, we even manage our own content calendar in ClickUp. You can set automation and templates, toggle between list-view and board-view— it's a project manager's dream
For business owners who want marketing automation, email marketing, a built-in calendar scheduler, the ability to host a membership area or course, a CRM, and even the ability to build a website and/or landing pages in an easy drag-and-drop editor— this is the tool for you. We're recent converts, but this program has lived up to every single expectation and their transition support has been spectacular.
We love Green Geeks for a number of reasons. First, as far as their uptime & load speed go (which typically are most important for hosting) they perform really well. Second, their customer service is superb which is not what we experienced with previous hosting companies. And third, they are eco-friendly and match three times the energy they use in renewable energy.
As I'm sure many entrepreneurs do, we started off with cut-and-paste contracts off the web (oops). But as a Canadian business, most online templates were not made for us, and we ran the risk of not being protected. Enter: Jaime from Contracts Market. She's a Canadian lawyer who has affordable and customizable templates that are so easy to use, look professional, and protect us so we can continue to grow.
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