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Resources to Leverage Your Marketing Data
Our most popular posts
How to measure your customer journey (with dashboard examples)
Too often, businesses get stuck in a never-ending cycle where they constantly try new ways to reach more people without first checking if what they're doing is working, or if the people they're already reaching are actually converting. Here's how to fix that.
Should you hire a marketer for your business?
When is it actually profitable to hire some marketing help, and if it is, who should you hire? An agency? Entry-level contractor? Specialist? ... We break down all your options for you so you can pick what makes the most sense for you and your business.
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Tools we use & recommend for data-driven teams
When you are choosing a new marketing tool for your business, it can be hard to pick the right one. Also, when it comes to tracking your data, some make it much harder (or impossible) to do, than others.
These are the tools we recommend. There are a few affiliate links, but we only ever recommend tools that we have used & love.
Marketing Software
FG Funnels
For business owners who want marketing automation, email marketing, a built-in calendar scheduler, the ability to host a membership area or course, a CRM, and even the ability to build a website and/or landing pages in an easy drag-and-drop editor— this is the tool for you. This program has lived up to every single expectation and their transition support is spectacular.
When it comes to data tracking, they give you the opportunity to add custom tracking codes to any page, funnel, or membership area which is not the norm with their competitors.
ConvertKit
When it comes to email marketing automation, ConvertKit is a stellar program. It has all the functionality you need, and it's relatively easy to use for those without extensive email marketing expertise. The free plan is great for newsletters and to poke around in the program, but for automation, which is where the magic of email marketing lives, you'll need to upgrade to the Pro plan.
They have a feature where you can turn on automatic UTM parameters for your emails which is not common in email platforms and makes tracking so much easier.
Business Operations Software
Contracts Market
Having a proper Terms of Use & Privacy Policy on your website is essential if you are using Google Analytics or if you are collecting data for online advertising.
Contracts Market is our go-to resource for lawyer-approved contracts, terms, and privacy policies. They've been approved by both Canadian and US lawyers, they're so easy to use, and as things change and need to be updated— they email you with revisions & updates to the templates.
ClickUp
This is the tool that keeps us Akari Digital running day by day. We track our projects, collaborate with our team members, have client dashboards, and manage our own content calendar in ClickUp. It's also the home of our SOP's which keep all our data processes in one easy-to-find space.
We operate on the traditional, ancestral, and unceded territories of the Sḵwx̱wú7mesh (Squamish), Stó:lō and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) and xʷməθkʷəy̓əm (Musqueam) Nations.