GOOGLE ANALYTICS & TAG MANAGER SETUP COURSE FOR SMALL BUSINESS OWNERS
Finally— your website data, sorted.
Set up Google Analytics and Tag Manager in under 2 hours— no rabbit holes, no agency fees, no second-guessing what’s actually working.
“Ally's combination of masterful teaching talent and ready-made templates makes getting from 'struggling beginner' to 'up and running' not only fast— but easy and (dare I say) enjoyable!”
— Emily Sterne, Emily Sterne Photography
Let me guess..
You’ve been in the YouTube trenches— clicking through outdated tutorials, piecing together different strategies, hoping they’ll work.
Maybe you've:
You’re not alone. And you’re not wrong to be confused. You’re just not an analytics specialist.
And that’s the difference Tracking Sorted makes.
Setting up Google Analytics or Tag Manager isn't just about “getting the code to fire.”
There’s real strategy behind it.
Which events you track, where you send that data, and how it’s structured—that all matters.
And here’s the problem:
When you Frankenstein your setup from a bunch of different tutorials from SEO pros, Ads experts, or operations people, their strategies often conflict.
So your data ends up incomplete, inconsistent, or flat-out wrong.
Tracking Sorted gives you one cohesive, conversion-focused strategy.
One that was built by an analytics specialist who custom-builds tracking systems for multi-six and seven-figure businesses.
No thank-you page hacks.
No back-end spaghetti.
Just clean, accurate data you can actually use.
And yep— every walkthrough and template is kept up to date. If the tools change, I update the guides.
Because messy data doesn’t just cost you clarity— it wastes time, money, and energy on strategies that might not even be the issue.
★★★★★
"I didn't know I could have so much important information at my fingertips"
“WOW I am blown away by the Google Tag Manager setup . I didn't know I could have so much important information at my fingertips. I also discovered that my site index was incorrect and wasn't connected for YEARS! I would have never known if I didn't invest in this class.”
- Nicole Bedard, Photographer, Videographer, Educator
Tracking Sorted isn’t just a course. It’s a complete system.
You’ll get step-by-step instructions, walkthroughs, and ready-to-go templates to help you set up Google Analytics and Tag Manager the right way—so you can trust your numbers and make smarter marketing decisions.
Here’s what we cover:
Learn how to map out what matters for your site and marketing— not just generic metrics.
Install and configure:
- Google Analytics
- Google Tag Manager
- Google Search Console
- Conversion Tracking for Ads Platforms like Meta and Google
We'll also make sure you have the following in place for compliance and data accuracy:
- Consent Mode (for legal compliance and user trust)
- Cross-domain tracking (a must if you use multiple platforms like ShowIt AND ThriveCart or Squarespace AND LeadPages)
- Filtering out internal traffic (if necessary)
You'll get access to my bank of Tag Manager Tracking Templates so in minutes you can integrate tracking for...
- Scroll depth
- Time on page
- Clicks on important links/to conversion pages
- Form views and submissions (from your email marketing, contact forms, or inquiry forms)
- Ecommerce events (things like add to cart, begin checkout, and purchase)
- Appointment bookings (from calendar booking platforms)
Want to see if we have templates for the platforms and tools you use? Here's a list of all the platforms we've investigated, and it notes if they are compatible for tracking and if we have templates for them.
You’ll learn how to:
- Navigate reports without crying
- Spot what’s working (and what’s wasting your time)
- Find your real conversion rates
- Understand how people move through your site
- Know where leads and sales are actually coming from
There are two ways to join Tracking Sorted
Pick the path that fits where you are— and where you're headed.
You want to DIY your Google Analytics and Tag Manager
You’re running your own site and marketing— and when results dip, you’re left guessing. Is it your content? Your funnel? Your audience? You don’t want to waste time (or money) on strategies that don’t move the needle.
You set up Google Analytics and Tag Manager for others
You’re a designer, dev, or strategist who handles client sites— and you’re tired of cobbling together outdated tutorials every time. You need a reliable process that works across platforms and tools, so you can get it right the first time and reuse it for future projects.
Choose your plan
★★★★★
"from 'struggling beginner' to 'up and running' not only fast— but easy and (dare I say?) enjoyable!"
“Ally's combination of masterful teaching talent and ready-made templates makes getting from 'struggling beginner' to 'up and running' not only fast— but easy and (dare I say?) enjoyable! I don't need to be an expert at the nuts and bolts; Ally has that covered. She makes sophisticated analysis possible without having to earn a PhD in Google Backend Systems.”
- Emily Sterne, Photographer and Founder of Emily Sterne Photography
Because you can’t fix what you can’t measure.
And once your setup is solid, your decisions get easier, your marketing gets clearer, and your budget finally works for you— not against you.
Frequently asked questions
Here's a list of all the platforms we've investigated, and it notes if they are compatible for tracking and if we have templates for them.
Nope! If you can follow instructions and copy-paste a code snippet, you’re golden.
You’ll still keep whatever you’ve downloaded or implemented. But if you want continued access to walkthroughs, updates, or templates, you’ll need to re-enroll.
You absolutely can, but if you're planning to use this for clients we recommend the Data-Backed Professional tier which includes access to our entire ready-made-template library.
Then the program changes. Walkthroughs are updated regularly to reflect the latest versions of GA, GTM, and platform setups.
And if you catch something before I do, you can submit a ticket that prompts me to make an update.
Yes! We are committed to ensuring accessibility for all in our programs. To achieve this, we have implemented the following measures:
- All live Zoom calls will have automatic closed captions enabled
- All training videos and Zoom replays will include audio, video, and transcript options
- Any non-decorative images will include alt text and we use descriptive links
- All colors have been chosen for proper color contrast and we use easy-to-read fonts
We’re always open to feedback and ideas on how we can incorporate new accessibility practices into our content.
If there’s something else you’d like to see us implement, let us know by emailing [email protected].
What if I have more questions?
DM me on Instagram @akaridigital or email [email protected].
If you’re not confident in your marketing, you don’t need to do more.
You need to know why.
Start using marketing data without getting overwhelmed.
MY FREE NEWSLETTER MAKES IT POSSIBLE!
The Data Drop is a free newsletter that helps you start using marketing data in your business without getting overwhelmed.
You’ll learn to use simple data tools and track your marketing efforts. So you can finally start making data-backed marketing decisions— and feeling more confident as a business owner!
If you’re going to improve your marketing, you need data. And if you’re going to use data, you need this.
