GET THE $1 UTM CHEAT SHEET
Start tracking your marketing links properly in less time than it takes to drink your coffee.
If you’ve ever opened up Google Analytics and wondered why so much of your traffic is showing up as “Direct”... your links probably aren’t tagged correctly.
Learn how to tag your email, social media, and Meta ads links correctly with this simple plug-and-play UTM cheat sheet so you can see exactly what content is driving traffic, leads, and sales.
GOOGLE ANALYTICS CAN ONLY TRACK WHAT YOU TELL IT
If your links aren't tagged, your data won't tell the full story.
Ever opened Google Analytics and wondered...
"Why is so much of my traffic showing up as Direct?"
Or maybe you've sent an email, published a social media post, or launched an ad campaign, only to look at your reports and think:
"There's no way those numbers are right."
Most of the time, it's not Google Analytics. And it's not you.
It's that your GA is working with incomplete information.
UTM parameters are how you fill in the gaps. Add them to your links and GA can finally tell you whether that click came from your email, your Instagram, or wherever— instead of filing it under "Direct" and calling it a day.
And you don't need to become an analytics expert to start using them.
This cheat sheet gives you exactly what you need to start.
Get everything you need to start tagging your most important marketing links for just $1
With the UTM Cheat Sheet, you'll learn exactly how to tag the links you're already sharing every day on social media and in emails so Google Analytics has the information it needs to accurately categorize your traffic.
Here's what you'll get:
Frequently asked questions
Absolutely. This cheat sheet was created for people who are new to UTMs or feel intimidated by them. I'll walk you through exactly how to tag your email, social media, and Meta Ads links without assuming you already know analytics.
This cheat sheet focuses on the marketing links most small business owners use every day:
- Email marketing
- Organic social media
- Meta Ads
It's designed to help you confidently tag these links so your traffic is categorized more accurately in Google Analytics.
Think of this cheat sheet as your quick-start guide.
It gives you the exact UTM structure to use for your email, social media, and Meta Ads links so you can start tagging your marketing with confidence.
UTMs Made Simple goes much deeper. It walks you through building a complete UTM strategy across ALL your channels including podcasts, YouTube, collabs, print material, etc. And it has an AIrtable-powered builder included with it (whereas this cheat sheet uses Google’s free UTM builder). The builder has the strategy built-in so you don’t need to remember what a source or medium parameter is, you just answer three questions about the link, and it applies the right UTM strategy for you.
Not necessarily— and I wouldn't want to promise that.
There are many factors that can affect your analytics. However, one of the most common reasons marketing traffic is mislabeled or ends up as "Direct" traffic is inconsistent or missing UTM parameters.
This cheat sheet helps you solve that piece of the puzzle.
Most people can read through the cheat sheet and start tagging their links in just a few minutes (about the time it takes to drink a cup of coffee).
It's designed to be practical— not overwhelming.
Nope! If you're already sending emails, posting on social media, or running Meta Ads, you can start using these UTM conventions right away.
Yes— and that's exactly the point.
This isn't meant to teach you everything there is to know about UTMs. It's designed to solve one specific problem: helping you correctly tag the marketing links you use most often.
Sometimes the smallest changes have the biggest impact, and properly tagging your links is one of those foundational habits that can make your marketing data much more useful over time.
Your future marketing decisions depend on the data you start collecting today.
The hardest part about marketing data?
You can't go back and collect it later.
If you don't tag the links you're sharing today, Google Analytics can't tell you where that traffic came from tomorrow.
Start today, and give your future self the information they need to make smarter marketing decisions.
If you’re not confident in your marketing, you don’t need to do more.
You need to know why.
Start using marketing data without getting overwhelmed.
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You’ll learn to use simple data tools and track your marketing efforts. So you can finally start making data-backed marketing decisions— and feeling more confident as a business owner!
If you’re going to improve your marketing, you need data. And if you’re going to use data, you need this.
