UTMs Made Simple: The Airtable-Powered UTM Strategy & Builder
Stop guessing where your leads and sales are coming from
Most UTM builders give you a bunch of blank fields and expect you to know what goes where.
This gives you the strategy behind the links and a builder that automatically generates properly tagged UTMs for every marketing channel— so your tracking stays consistent and your data stays trustworthy.
In The Data-Backed Entrepreneur®, you’ll set up the essential data tracking every business needs.
So you can clearly see what’s working in your content, lead generation, and sales every month— and make data-backed decisions on where to focus next.
"What's actually working?" shouldn't be a hard question to answer
You're sending emails.
Posting on social media.
Speaking on podcasts and summits.
Creating free resources.
Maybe even running ads.
You're putting in the work.
But when it comes time to decide where to focus your time, energy, and budget, do you actually know what's worth the effort?
Or are you saying things like:
"I think my newsletter is bringing in leads."
"I feel like Instagram is helping."
"I've gotten a few inquiries from podcasts."
"I should probably do more collaborations..."
Maybe those things are true…
But maybe they aren't.
And when you're making decisions about where to spend your time, energy, and marketing budget, "maybe" isn't a particularly helpful answer.
Imagine being able to open your analytics and see exactly…
When you're planning next quarter's marketing, you'd know exactly which channels deserve more of your time, budget, and attention— and which ones don't.
If you want better data, you need better tracking
A lot of people think data starts when they open a report or log into Google Analytics. It doesn't.
It starts the moment someone clicks a link.
Because Google Analytics isn't magic— it can only work with the information you give it.
When someone clicks a link in your newsletter, visits your website from a podcast appearance, scans a QR code on your webinar slides, or downloads a free resource, Google Analytics doesn't automatically know where they came from.
And if you want better tracking, you need UTMs.
UTMs are small tracking parameters added to your links that help your analytics platform understand where your traffic, leads, and sales are coming from.
They're one of the most foundational tools in a data-backed marketing strategy (and one of the most overlooked).
HERE'S WHERE MOST PEOPLE MESS UP UTMS
Most UTM builders solve the link problem. Not the strategy problem.
Most UTM builders help you create a tracking link. But creating the link isn't the hard part.
The hard part is knowing what to put in it, creating a system that's consistent across your business, and actually using it every time you publish a new link.
That's why UTMs Made Simple was designed to help you do three things:
Understand what you're tracking
Most UTM trainings throw around terms like source, medium, campaign, content, and term as if everyone automatically knows what they mean.
You'll learn what each parameter does, when to use it, and how to think about UTMs strategically.
So instead of copying what someone on YouTube told you to do, you'll understand how UTMs actually work and how to use them in your business.
Create a system that works across all your marketing
You'll create a holistic tracking strategy designed to work across your entire marketing ecosystem, including:
- Email marketing
- Social media
- Ads
- YouTube
- Podcasts
- Collaborations
- Speaking engagements
- Freebies and lead magnets
- QR codes and printed marketing materials
So everything works together and your data stays clean, organized, and easy to understand.
Generate properly tagged links in seconds
Once your strategy is in place, the Airtable builder makes implementation easy.
Instead of remembering naming conventions or manually filling out every UTM parameter, you'll answer a few simple questions and the builder will generate properly tagged links for you.
No spreadsheets. No second-guessing. No wondering if you tagged something correctly.
Consistent tracking links that follow the same system every time.
Want a BTS look at the builder?
UTMs made simple will help you connect your marketing efforts to actual results
✔ UTM Foundations Training
Learn what source, medium, campaign, content, and term actually mean— and how to use them without getting lost in technical jargon.
✔ Cross-Channel UTM Strategy
A complete UTM framework designed to work across email, social media, ads, YouTube, podcasts, collaborations, speaking engagements, freebies, QR codes, and more.
✔ Airtable UTM Builder
Generate properly tagged UTM links in seconds using a builder that follows your strategy for you.
✔ Platform-Specific Examples and Walkthroughs
See exactly how to tag links for different marketing channels and real-world marketing scenarios.
✔ Customizable To Your Business
Adapt the builder and naming conventions to fit your offers, audience, and marketing ecosystem.
Investment: $197
🇨🇦 CANADIAN CHECKOUT AVAILABLE
WHAT HAPPENS WHEN YOU HAVE CONSISTENT TRACKING
The questions you’ll finally be able to answer
Instead of wondering where your leads are coming from, you'll be able to answer questions like:
STILL HAVE QUESTIONS?
I've Got Answers.
YOUR FUTURE SELF WILL THANK YOU
Start collecting the data you'll wish you had six months from now
UTMs Made Simple helps you put a consistent tracking system in place today so future-you can see exactly where website visitors, leads, and customers are coming from— and make marketing decisions based on data instead of assumptions.
Get the strategy, training, and Airtable builder you need to create properly tagged links across every marketing channel.
If you’re not confident in your marketing, you don’t need to do more.
You need to know why.
Start using marketing data without getting overwhelmed.
MY FREE NEWSLETTER MAKES IT POSSIBLE!
The Data Drop is a free newsletter that helps you start using marketing data in your business without getting overwhelmed.
You’ll learn to use simple data tools and track your marketing efforts. So you can finally start making data-backed marketing decisions— and feeling more confident as a business owner!
If you’re going to improve your marketing, you need data. And if you’re going to use data, you need this.
