Google My Business is one of the simplest (and not to mention— free) tools that small businesses can use to improve their marketing and SEO. It doesn’t take long to set up, no coding or techy know-how is needed, and it’s relatively easy...
Google Analytics is a free website analytics tool that can be used to learn more about who the visitors on a website are, how those visitors got to the site, and what they did when they were on the site. It should be one of the FIRST things you set...
So you have Google Analytics set up, now what? Use it to measure how people got to your site and what they did when they were there, so you know that you are investing your time and resources where they are best serving your business.
Google Search Console is a free tool from Google that you'll want to set up to measure your search engine optimization (SEO) performance and every single website should have it. Learn why, and how you can set it up for your small business.
Learn how to measure the success of your business blog so you can identify which posts are bringing new visitors, engaging your readers, and driving conversions