Hey there! I'm Ally

Your Data-Backed Marketing Strategist

You don’t need to market more, if you learn to market better. I teach you how to track your marketing and make data-backed decisions so you can focus your your time, energy, and money on what gets you results— and stop wasting them on the things that don't.

JOIN THE FREE CHALLENGE!

Small steps, smarter marketing

No spreadsheets. No jargon. Just one tip at a time.

For two weeks, you’ll get one bite-sized, high-impact email every 2-3 days that helps you use your data to make better marketing decisions— no tech headaches, no overwhelm.

Start today! Your first tip hits your inbox right away.


What's Inside:

  • Step 1: Quick Google Analytics glow-up

  • Step 2: Simple UTM codes for better traffic data

  • Step 3: Tagging emails for accurate conversion rates

  • Step 4: Customer Lifetime Value: How much $$ do your leads bring in?

  • Step 5: Pulling data on what feels good and what drains you

All tips take 10 minutes or less. You’ll finish the month feeling clearer, more confident, and way more in control of your marketing.

Cost: FREE!

Already tracking some numbers?

Turn your data into decisions.

You’ve got some tracking in place, but it’s hard to tell what’s actually working. These quick-win resources help you find the marketing moves that matter— and drop the rest.

Self-Audit Your Google Analytics

Is your setup actually tracking the data you need?

This quick, 16-minute self-audit walks you through checking your setup so you can spot what’s missing, and stop making marketing decisions on shaky data.

(And you'll get 2 bonus training videos & 2 bonus resources!)

Cost: $27

Get The Launch Leak Finder

Find Your Biggest Launch Leak

You'll grab your most important launch data points and input them into this Launch Leak Finder Calculator which automatically identifies your biggest opportunity for improvement.

Then there are targeted fix-it videos for each type of launch leak so you know exactly what steps to take to fix your leak.

Cost: $27

Set up Google Analytics & Tag Manager

Tracking Sorted: Set up your website tracking

You’ll get step-by-step instructions, walkthroughs, and ready-to-go templates to help you set up Google Analytics and Tag Manager the right way—so you can trust your numbers and make smarter marketing decisions.

Cost: $197

Start using marketing data without getting overwhelmed.

My free newsletter makes it possible!

The Data Drop is a free newsletter that helps you start using marketing data in your business without getting overwhelmed.

You’ll learn to use simple data tools and track your marketing efforts. So you can finally start making data-backed marketing decisions— and feeling more confident as a business owner!

If you’re going to improve your marketing, you need data. And if you’re going to use data, you need this.

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