7 Reasons Why Blogging is Important for Your Business

Blogging can help you establish yourself as an expert, build your brand, and bring more traffic to your website. And, done right, it will be a key part of your digital marketing strategy. And, if you’re writing about a topic you’re passionate about, odds are it won’t even feel much like work!

I mean… need we say more? You’re probably already convinced! Maybe we can call it a day here and go find a happy hour special together? Okay, no, you’re right. We’re here, so let’s do this. Keep reading for a complete list of reasons why blogging is important for your business. 

Trust us, 10 minutes from now you will be a die-hard business blogger!

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Reason #1 Increase your website traffic with SEO-optimized posts

Google is everyone’s best friend when they have a problem and need an answer! How awesome would it be if when they searched for something that was related to your business, they found your blog? That’s what’s possible with regular, SEO blogging!

Each new blog you post is an opportunity to rank for a new keyword in Google, which means it’s one more way for people to find your website. Full-on SEO optimization takes some time and consistent effort, but trust us when we say that it really pays off down the road!

Reason #2 Build your brand & connect with readers

Your customers want to buy from and work with someone they can trust and relate to. 

When a client comes into your real-life work space (whether it’s a clinic, store, or office), you’re probably really good at making them feel welcomed and at building a connection. But, as you can imagine, those feelings are a lot harder to do online.

Your blog is a great place to talk about things you’re passionate about and put some more personality behind the content. Show your audience how you understand, sympathize, and relate to them, and they’ll be so much more likely to want to work with you! 

Reason #3: Establish yourself as an expert

You are an expert in what you do. You have so much knowledge to share with your present and future clients. Your blog is a great place to flex your skills, showcase what you know, and explain how you can help.

Reason #4: Turn readers into buyers

People don’t just decide one day to buy from you — building trust and making the commitment takes time!

When new visitors come to your site, they very likely start by having a problem. They need to be taken from understanding what their problem is, to looking for solutions, to seeing you as that solution, to purchasing or booking with you. Depending on the context, this decision process (also known as the ‘customer journey’) can take a few days, weeks, months, or even a year. Thankfully, your blog is there for them— every step of the way.

Once you know your customer journey, you can use your blog content to help move potential customers through their process, and to strategically influence their decision-making over time.

Reason #5: Establish your legitimacy & credibility

A strong online presence reinforces your legitimacy and helps you build relationships with your audience. Without one, your potential clients may worry about whether or not they can trust you. Your blog, when filled with value-added content that aligns with reader questions and thoughts, will help ease that worry. It lets you show your website visitors what you do and how you do it, and it lets you start to build a relationship in the process. 

When they feel more connected to you and confident in your skills, their trust starts to build. 

Reason #6: Grow your email list

Your blog is a resource readers are turning to for information and expertise. By being there, they’re showing you that they want what you got, making it the perfect place to grow your email list.

The marketing tool to do this is called a lead magnet: which is essentially some type of content (often a PDF) that you offer your reader in exchange for their name and email address. 

Set aside a few hours to create a lead magnet or two, then include them within your posts, giving readers a chance to subscribe in exchange for additional free content!

Related: 10 Reasons Why Email Marketing Is Important

When you write expert, valuable content and your peers find it, they often want to link to it and share it with their own communities. When people link to your blog or blog posts, it is called a ‘backlink’. Having more backlinks from authoritative sources sends signals to Google that you are a credible source of information in your industry, and as a result they’ll improve your SEO ranking over time. 

Basically, backlinks from sites that have lots of traffic will send more traffic your way! 

Time To Start Blogging!

You in for this blogging thing? Yeah, you’re in!

Your next step: read our post on how to start a successful business blog. 

But why stop there? There’s so much you can do to help your business thrive even beyond blogging! Check out our blog post on how to build a comprehensive marketing strategy, and find out what else you can do to reach Beyonce-level success.

Get data-driven marketing insights and exclusive resources right to your inbox.

Don’t just market more. Market better. Get exclusive access to resources and insights that introduce you to the once-confusing world of data-backed marketing.

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