3 Ways to Find New Blog Post Ideas
Running low on blog post ideas? Sick of staring at that passive-aggressive cursor blinking back at you from the screen? It’s time to break the content creation slump!
We’re breaking down our three super simple, go-to methods for generating new ideas. Read this post, get some fresh ideas, and start writing amazing new blog content, like, right now.
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How we come up with new blog post ideas
#1 Answer questions
Questions, especially FAQs, are powerful content generation ideas. They pack a huge punch because when you use your blog to answer them, not only are you answer you’re clients’ most pressing questions — you’re also positioning yourself as an expert.
Put it in practice:
To turn the questions you get asked into blog post ideas, start by brainstorming and writing down your answers to these prompts:
- Reflect on the questions you get asked regularly, no matter who asks them. (Even if it’s your mom!)
- Ask yourself what questions your new and potential clients ask you regularly, whether it’s in DMs, during appointments, or via email.
- Ask yourself what your clients learn by working with you.
Then, plan to write one blog post for each FAQ you identify. This way, you’ll get the most content, and you’ll be able to go in-depth with each answer for your audience.
#2 Show & tell
Time to flex! Demonstrate your expert knowledge using blog posts that make you look so good that potential clients see working with you as a no-brainer.
Put it in practice:
Plan to write one blog post for each product or service you offer. Each post should include:
- The features of each product or service
- The benefits of each product or service
- A little humble bragging (Sprinkle in a few testimonials or quotes from past clients as proof of your awesomeness!)
#3 Ask your audience
Instead of racking your brain for content ideas that you think will serve your audience and hoping you get it right, ask your audience what they need most from you!
We can promise you that your audience is just as excited to give as they are to receive. The odds are pretty good that they’ll share a few ideas — maybe even some you’d never have thought of on your own!
Note: If you have a bigger audience on social media and/or an engaged email list, it’ll come in super handy for this. If not, that’s okay too.
Put it in practice:
Here’s how to squeeze a few blog post ideas out of your audience:
- Got a couple of ideas for your next blog post? Use a poll sticker in your Instagram stories to get your audience to vote on the one they’re most interested in.
- Send your email list a note asking them what they want to learn about from you.
- Get in touch with past or current clients and ask them what they want to learn more from you (or what they were most excited to learn from you).
You’ve got this!
Brainstorming is one of the hardest parts of the content creation process — there’s nothing more frustrating than staring at an empty screen. But we promise, once you get to the other side, it’s all worth it! An engaged audience who loves your content and finds value in what you share is waiting for you on the other side.
Get data-driven marketing insights and exclusive resources right to your inbox.
Don’t just market more. Market better. Get exclusive access to resources and insights that introduce you to the once-confusing world of data-backed marketing.
