Building your business is exciting! But marketing it? It’s a lot of work. It’s easy enough to get started. But once you grow to a certain point, you run into problems, like:
Every podcast, blog, and online ‘expert’ tells you to add MORE to your plate.
Everyone has a different opinion or approach. Which one is right for you?
No one-size-fits-all strategy will actually get you the results you are looking for.
Resources aren’t endless, and you can’t do it all. Thankfully, once we do this right, you won’t have to.
We’ll help you stop spinning your wheels and put an end to the endless content creation with a custom-made marketing strategy that’s:
✔ Designed around your long-term business goals
✔ Focused on the most impactful channels (so you don’t need to be everywhere)
✔ Built from data, measured, and tied back to your ROI
So you can focus on what matters most, and get the results you’ve been waiting for.
We start by painting an accurate picture of what’s working and what’s not, so we know exactly what we need to focus on (and what we can let go of) to yield the best results.
Next, we hone in on the marketing tactics and channels that need the most attention and align our plans with your customers, resources, and in-house capabilities. So you know exactly what has to happen, how it will get done, and who’s taking it on.
There’s no guesswork here! Instead of wondering, hoping, or betting things work, we measure the performance of each system and channel. This way, you know for a fact what’s working for you, as intended and can adjust accordingly.
This means that we can tweak and optimize your strategy to maximize your marketing ROI.
To grow the way you want to and run a business you love, you need clarity on what’s important for YOUR business and a clear plan for how to get started. You need a data-based strategy designed specifically for your business.
Without one? You can try things out. And sure, sometimes you’ll get lucky. But more often than not you’ll waste time, energy, and resources on things that worked for someone else but aren’t a fit for you.
“I was so confused with where to put my energy and how to organize the details of my marketing, but working with Ally from Akari Digital was so helpful. She guided me through what was most important for my business and provided feedback and support every step of the way. She took me from frustrated, confused, and overwhelmed, and set me on a clear path for growth. After 2 months of working together, I hit my first revenue goal and the numbers keep improving!”
You have a product or service people love and need— and the testimonials to prove it! But you’re not growing the way you’d hoped
You’ve tried marketing a few different ways, but it’s not working the way you want
You’re not sure why you’re not getting the results you want
You’re ready to invest in your business and marketing, but you’re not sure how
You want to hire a junior or intern, but you don’t know the best way to do it
You want a completely done-for-you solution
You don’t want to be involved in the planning or execution
You’re looking for a quick-fix solution
You want to “hack” the system with limited effort or resources
You’re set on marketing your business a certain way
You already have a clear plan and you just want help executing
Why? Because A) it’s inefficient and B) you’re paying for the spaghetti. Our strategies are data-backed, they come from your marketing analytics, and they’re results-driven—to help you achieve your specific business goals.
Ready to get started? We are too!
The first thing we do is evaluate everything that you’re currently doing and how that drives leads or revenue for your business. It’s not uncommon that something a business focuses most of its effort on isn’t actually driving as many results as the thing they do off the side of their desk.
We’ll uncover what’s working so you can double-down on those efforts, and identify what might be draining your marketing resources for limited ROI so we can tweak, pivot, or repurpose those efforts.
Well, the short answer is that it depends. But if you hop on a consultation call with us, we'll be able to better understand your unique situation, and if we think your resources are better spent elsewhere, we'll tell you.
But usually what we uncover is that businesses create websites that don’t actually serve all the functions they should, or launch products without aligning them with the overall business and customer strategy. Setting your strategy earlier can save a lot of frustration, time, and money down the road.
When you work with a full-service marketing agency they will work with you on a strategy, and then they execute it on your behalf and you generally have limited involvement.
This can be great for business owners who just want it taken care of, but generally, it also means that you’re paying for services with that agency for years to come, and it’s common that your marketing will always be a bit removed and unaligned from your business.
Our services are for business owners who have the goal of building out an internal marketing team once they have the resources to do so. We’ll work with you on setting up effective marketing systems, and once those are under control we can transition to a lighter support model so you have more resources to hire your internal team. Our goal is to work ourselves out of the job!
Our marketing strategy packages are monthly marketing retainers that start at $1000 CAD per month and most businesses need at least 3-6 months of monthly support to tackle the essential marketing systems in their businesses. Some of our clients keep us on for upwards of a year— it all depends on your goals, your resources, and your needs.
We also offer one-time Marketing Roadmap projects that start at $1700 CAD for businesses that don’t require ongoing monthly support and can confidently implement their strategy once they have been pointed in the right direction.