MARKETING ANALYTICS STRATEGY & CONSULTING
Done-For-You Analytics Systems Customized To Your Business
Start collecting the data that will give you the insights to make better marketing decisions.
Without data behind your decisions, you’re just taking a shot in the dark
You’re investing time and money into your marketing every month, but…
Marketing analytics is how you can get answers to all of those questions, so you can make the right investments and take the right next steps.
With data-driven marketing, you can make better decisions that lead to measurable, intentional growth.
SAY GOODBYE TO ONE-SIZE-FITS-ALL MARKETING ANALYTICS
Customized marketing data systems built for your business
These projects are focused on identifying all of the important milestones and events along your customer journey that you should be tracking, setting up the back-end tech needed to measure each of those moments, and supporting your team to read and interpret the results so you can make more informed marketing decisions.
You’ll walk away with customized dashboards that you can use to report on which channels are contributing to the most sales or leads, where your traffic is dropping off, and where you need to prioritize your marketing efforts.
After the setup, you can also choose to opt-in to our ongoing reporting or data-driven strategy packages for additional analysis, support, or training around your marketing data.
- A complete audit of your existing digital marketing analytics & data systems across all your marketing channels
- Development of a data systems strategy that outlines performance metrics across your entire customer journey and each active marketing channel
- Development of a traffic acquisition (UTM) strategy so your team is set up to effectively measure all your channels including email marketing, QR codes, paid advertising, or other channels that are not automatically tracked.
- Done-for-you configuration or optimization of your Google Analytics 4, Google Tag Manager, and Google Search Console
- Includes conversion tracking in Google Analytics 4
- Can also include conversion tracking in any applicable ads platforms
- Development of a custom Google Data Studio dashboard incorporating all your priority performance metrics.
- Development of training videos for your team on how to read and use your dashboards.
These projects start at $2000 CDN + GST and the average project takes approximately 1 month to complete.
For SaaS or custom-built websites that will likely require the configuration of a custom dataLayer, projects start at $4500 CDN and take at least 3 months.
We connect all your marketing data, including:
Sorry but... your DIY Google Analytics setup isn’t enough
We wish it was as simple as adding a few lines of code to your website to get all the metrics— but the out-of-the-box configuration for Google Analytics will only take part of the way there.
If you want to use data to level up your marketing strategy, there is no 'easy button'.
If you want to know things like…
- Which channels are resulting in form submissions or email subscriptions
- If people are scrolling down your sales page or dropping off near the top
- How far down your sales funnel your audience is getting, and where they’re dropping off
- What happens when that traffic from email marketing, paid ads, or QR codes comes to your website
Unless someone manually sets up tracking for that inside your Google Analytics account— those questions will remain a mystery, and your marketing strategy will only be as good as the data you have to inform it.
That’s where we come in!
WHAT TO EXPECT
We cover all your marketing data bases, even the ones you don’t know you need
It starts with a strategy
First, we’ll get a clear understanding of your existing marketing channels, strategy, and goals, so we can outline success metrics and prioritize your data systems.
We configure all your tools
We offer complete done-for-you analytics configurations so you don’t need to lift a finger beyond granting us access.
We arm you with dashboards & train you on how to use them
Having the data is one thing, being able to read, interpret, and analyze it is another. We make this easy for you with custom dashboards built around your team’s needs, and we train you on how to use them.
We provide ongoing maintenance and reporting
As needed, our team can provide monthly reporting, quarterly performance analysis, update your data systems as your marketing evolves, or step in to provide data-driven insights into your strategic planning initiatives.
“I was so confused with where to put my energy and how to organize the details of my marketing, but working with Ally from Akari Digital was so helpful. She guided me through what was most important for my business and provided feedback and support every step of the way. She took me from frustrated, confused, and overwhelmed, and set me on a clear path for growth. After 2 months of working together, I hit my first revenue goal and the numbers keep improving!”
You’re in good hands
Our team is data-driven and people-focused. We are a team of intentional, dedicated marketing professionals who will ensure you feel supported and heard, from the very first call.
We’re invested in helping our clients’ achieve measurable, intentional growth in ways they can sustain— and replicate. That means we don’t just send off final deliverables and hope for the best. We also train, teach, and support your team so you can own your marketing data.
Frequently Asked Questions
Let’s get you some answers
We design our packages to plug into and work alongside your existing marketing priorities. Our goal is to set success metrics for what you’re already doing, and make sure that you are tracking everything you should be to get an accurate picture of your marketing performance.
So ultimately, we’ll take what you’re already doing, and give it a level-up so you can double down on what’s working, and re-evaluate things that might be draining your resources for a limited ROI.
If you’re investing money or spending significant time on your marketing— you want to be measuring what’s working so you can strategically prioritize your resources towards things that will bring you closer to your goals.
Why throw spaghetti at the wall to see what sticks, when you can use data to instead take calculated risks leading to measurable results?
We wish it was as simple at adding a few lines of code to your website to get all the metrics— but the out-of-the-box configuration for Google Analytics will only take you half of the way there.
You’ll know how many people are on your website, what pages they’re visiting, and maybe some of the actions they’re taking— but you won’t be able to measure conversions, how your audience progresses through your funnels or checkouts, or accurately attribute conversions to channels like email, paid ads, or QR codes.
Plus, you’ll be digging through their default reports which are quite limited and don’t contain all the information you need to make strategic decisions.
It’s amazing that you already have the basic connection set up, but we need to do a bit more work to get you the data you need.
Yes! All of our analytics packages involve migrating your existing systems to GA4, and/or setting up any new data systems in GA4.
If you want to continue using Universal Analytics while you can we can set up both in parallel, but we strongly recommend transitioning to the new platform as soon as you can (it's being deprecated in July 2023!)
If you’re not confident in your marketing, you don’t need to do more.
You need to know why.
We operate on the traditional, ancestral, and unceded territories of the Sḵwx̱wú7mesh (Squamish), Stó:lō and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) and xʷməθkʷəy̓əm (Musqueam) Nations.