MARKETING ANALYTICS STRATEGY & CONSULTING
Done-For-You Marketing Analytics Systems
The professional data setup you need to finally know what’s working, what’s not, and what to do next for your marketing.
Without data behind your decisions, you’re just taking a shot in the dark
You’re investing time and money into your marketing every month, but…
Marketing analytics is how you can get answers to all of those questions, so you can make the right investments and take the right next steps.
With data-driven marketing, you can make better decisions that lead to measurable, intentional growth.
Done-for-you analytic systems custom-built for your goals
The professional data setup you need to finally know exactly what’s working on your website, what’s not, and what to do next!
We can help with
INVESTMENT: Most Clients Pay $1,500-4,000 CDN*
*Book a call for a custom quote. Depending on the scope of your project, how much you want to track and how complex your tech stack is rates will vary. During your intro call we’ll review the options and priorities together to determine the scope and cost of your project.
We connect all your marketing data, including:
Sorry but... your DIY Google Analytics setup isn’t enough
We wish it was as simple as adding a few lines of code to your website to get all the metrics— but the out-of-the-box configuration for Google Analytics will only take part of the way there.
If you want to use data to level up your marketing strategy, there is no 'easy button'.
If you want to know things like…
- Which channels are resulting in form submissions or email subscriptions
- If people are scrolling down your sales page or dropping off near the top
- How far down your sales funnel your audience is getting, and where they’re dropping off
- What happens when that traffic from email marketing, paid ads, or QR codes comes to your website
Unless someone manually sets up tracking for that inside your Google Analytics account— those questions will remain a mystery, and your marketing strategy will only be as good as the data you have to inform it.
That’s where we come in!
WHAT TO EXPECT
We cover all your marketing data bases, even the ones you don’t know you need
It starts with a strategy
First, we’ll get a clear understanding of your existing marketing channels, strategy, and goals, so we can outline success metrics and prioritize your data systems.
We configure all your tools
We offer complete done-for-you analytics configurations so you don’t need to lift a finger beyond granting us access.
We arm you with dashboards & train you on how to use them
Having the data is one thing, being able to read, interpret, and analyze it is another. We make this easy for you with custom dashboards built around your team’s needs, and we train you on how to use them.
We provide ongoing maintenance and reporting
As needed, our team can provide monthly reporting, quarterly performance analysis, update your data systems as your marketing evolves, or step in to provide data-driven insights into your strategic planning initiatives.
★★★★★
"No more tossing money blindly at the internet"
"No more tossing money blindly at the internet. The data focus is everything. I'm no longer making decisions on what I think will work, what has worked for someone else, or on a hunch. Decisions and direction are grounded in facts. If you want data-driven marketing support that actually makes a difference and teaches you what to do and look for when growing— Ally and her team are the best."
- Emily Lycopolus, olive oil sommelier and founder of Olive Oil Critic
You’re in good hands
Our team is data-driven and people-focused. We are a team of intentional, dedicated marketing professionals who will ensure you feel supported and heard, from the very first call.
We’re invested in helping our clients’ achieve measurable, intentional growth in ways they can sustain— and replicate. That means we don’t just send off final deliverables and hope for the best. We also train, teach, and support your team so you can own your marketing data.
Frequently Asked Questions
Let’s get you some answers
We design our packages to plug into and work alongside your existing marketing priorities. Our goal is to set success metrics for what you’re already doing, and make sure that you are tracking everything you should be to get an accurate picture of your marketing performance.
So ultimately, we’ll take what you’re already doing, and give it a level-up so you can double down on what’s working, and re-evaluate things that might be draining your resources for a limited ROI.
If you’re investing money or spending significant time on your marketing— you want to be measuring what’s working so you can strategically prioritize your resources towards things that will bring you closer to your goals.
Why throw spaghetti at the wall to see what sticks, when you can use data to instead take calculated risks leading to measurable results?
We wish it was as simple at adding a few lines of code to your website to get all the metrics— but the out-of-the-box configuration for Google Analytics will only take you half of the way there.
You’ll know how many people are on your website, what pages they’re visiting, and maybe some of the actions they’re taking— but you won’t be able to measure conversions, how your audience progresses through your funnels or checkouts, or accurately attribute conversions to channels like email, paid ads, or QR codes.
Plus, you’ll be digging through their default reports which are quite limited and don’t contain all the information you need to make strategic decisions.
It’s amazing that you already have the basic connection set up, but we need to do a bit more work to get you the data you need.
Yes! All of our analytics packages involve migrating your existing systems to GA4, and/or setting up any new data systems in GA4.
If you want to continue using Universal Analytics while you can we can set up both in parallel, but we strongly recommend transitioning to the new platform as soon as you can (it's being deprecated in July 2023!)
If you’re not confident in your marketing, you don’t need to do more.
You need to know why.
Start using marketing data without getting overwhelmed.
MY FREE NEWSLETTER MAKES IT POSSIBLE!
The Data Drop is a free weekly newsletter that helps you start using marketing data in your business without getting overwhelmed.
You’ll learn to use simple data tools and track your marketing efforts. So you can finally start making data-backed marketing decisions— and feeling more confident as a business owner!
If you’re going to improve your marketing, you need data. And if you’re going to use data, you need this.
