DATA-BACKED MARKETING FOR SMALL BUSINESSES
Marketing is a huge investment. Let’s make sure yours pays off.
With data, we’ll take you from guessing to knowing which marketing efforts work for your business. And save you from wasting time, money, and energy on all the ones that don’t!
WET SOCKS. SOGGY CEREAL. DECAF COFFEE.
There’s nothing worse than wasting hard-earned money and time you can’t get back on marketing that has zero impact.
I bet you know the feeling. It’s the one you got when you poured yourself into the launch that only generated 2 sign-ups.
Or spent days creating content that only friends and family comment on.
Or invested thousands of dollars and hundreds of hours training those contractors who never did move the needle.
It sucks to feel like you’re guessing.
It’s even worse to feel like you’re gambling.
But that scrappy, stressful, high-risk season of business is ending. Those months of finger-crossing, vision-board wishing, and high-stakes hoping are moving into the rearview.
What lies ahead is data. And it’s gonna change everything for you!
Introducing
Market Better with Data
The professional data setup, audit, and roadmap you need to stop guessing your way through marketing and finally know what works, what doesn’t, and what to do next.
For business owners who are tired of second-guessing, starting over & wasting their own time.
MARKET BETTER WITH DATA IS PERFECT FOR YOU IF:
“Yes! That’s exactly how I feel!”
HERE’S HOW IT WORKS
Our simple, no-guesswork process
STEP 01
Business & Marketing Audit
Start by telling us everything. What you’ve tried, what worked, what hasn’t, and where you want to go. Then, we’ll dig deep into your existing marketing and goals— and identify the important milestones, events, and platforms you use along each stage of the customer journey. And, we'll flag any that aren't working as well as they could be.
STEP 02
Data Setup
Next, we set up the back-end tech needed to track that customer journey and build you a simple data dashboard. We'll also teach you how to read and interpret what you see on that dashboard. (So it’s not just a bunch of numbers you don’t know what to do with!)
STEP 03
Marketing Roadmap
Based on your goals and the data we have, we’ll identify your top three marketing priorities— AKA the places where your time, energy, and money are best spent right now. Then, with a combination of advice and detailed project briefs, we’ll set you up to nail them. So you walk away with a baseline marketing roadmap that’s reliable, sustainable, and measurable!
★★★★★
“No more tossing money blindly at the internet”
"No more tossing money blindly at the internet. The data focus is everything. I'm no longer making decisions on what I think will work, what has worked for someone else, or on a hunch. Decisions and direction are grounded in facts, and that is amazing. If you want data-driven marketing support that actually makes a difference and teaches you what to do and look for when growing— Ally and her team are the best."
- Emily Lycopolus, olive oil sommelier and founder of Olive Oil Critic
ONE INVESTMENT TO IMPROVE THEM ALL
The marketing investment that makes all your other marketing investments way more impactful.
Your audit & roadmap includes:
- 2 x 60-min strategy calls on Zoom
- Customer journey mapping
- Data systems audit & recommendations
- Marketing systems audit & recommendations
Your data set-up includes:
- 1 website platform*
- Website traffic data
- Email conversion data
- Purchase or booking conversion data
- Sales funnel traffic data
- Scroll depth on web pages
- Form submission data
- Custom dashboard development
TIMELINE: 1 MONTH
INVESTMENT: $3500 CDN + GST
*If you use additional software, like Wordpress and Kajabi or Squarespace and LeadPages, book a call and I’ll get you a custom quote.
★★★★★
“The traffic to my site tripled, and I don't have to worry about bookings.”
"I knew I could be full as a solo practitioner, but I had started an expansion to a commercial business with other practitioners. I wanted to build passive income, but I didn't know how I would fill their schedules. What Ally produced so far exceeded my expectations and it was very customized— nothing was cut and pasted. The traffic to my site tripled, and I am confident that we're attracting the right people. I don't have to worry about bookings, I know they'll get booked."
- Richelle, owner of Capria Care Collective
“WHEN SHOULD I START THIS?”
The best time to start using data? Yesterday.
The second best time? Right freaking now.
WITHOUT DATA, YOU’RE JUST GUESSING
With data-backed marketing, you can:
Make sure your time and money go to the marketing that brings in the most revenue.
Save money and time by cutting out the marketing efforts that don’t move the needle.
Start thinking beyond the next 2 months and know exactly what you need to do to grow.
Identify the backlogs, bottlenecks, and kinks in the chain that are costing you conversions.
Move beyond baseline marketing that works okay, and build the big business you really want.
Build a sustainable, reliable marketing system. So your success doesn’t rely on other people. Or on you showing up!
“What the heck is a bounce rate?!”
(AND OTHER FREQUENTLY ASKED QUESTIONS)
The role we fill on your team is that of a marketing manager, VP Marketing, or CMO. So not only do we work alongside your existing team and priorities, but we help you manage and set them.
Most of our clients have support from a handful of agencies, contractors, and marketers who are excellent—but each focused on one or two specific channels, like social media or ads. We look at how they all connect together and support your business as a whole.
If you already have a marketing person, we’ll consult with them, infusing their strategy with your data-driven approach.
If you don’t, we’ll step into their would-be shoes and work with you directly.
Short answer: yes. Activating your Google Analytics and configuring it to collect the data you need are two very different things.
We will do an intensive setup using Google Tag Manager for additional events and conversions. And, we’ll pull in ALL of your data from other channels including email, social media channels, SEO, and ads. And everything will live in one easy-to-read dashboard that we build for you. So you can easily access your insights without confusion.
That said, if you’re still pretty confident that your setup is comprehensive enough, book an intro call and we’ll talk through it!
Anytime you’re investing money or resources in marketing, or considering starting. Because this will help you figure out what’s actually worth your investment.
Specifically, some amazing times to book a project:
- Right before or after a launch or funnel update
- When you launch a new website
- Right before you launch a new offer
- When launching something you know you'll want to tweak later
You should definitely keep measuring your marketing and analyzing the data after we wrap up, but we don’t have to do that for you. We set you up with the tools and resources so you (or your team) can pick up the reins and take it from there.
That said, adopting a data-driven marketing approach does sometimes take time, so we have a few options for ongoing support with us if you want it! Book an intro call to talk specifics.
If you’re not confident in your marketing, you don’t need to do more.
You need to know why.
Start monster-proofing your marketing today
If your marketing feels like a monster on the scale of straightforward-and-scalable to all-consuming-energy-sucking-vampire— we've got you. This is a solvable problem, and we can start solving it today.
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