DATA-DRIVEN MARKETING STRATEGY & STRATEGIC PLANNING
Marketing You Can Measure, Track, and Rely On
Strategies that are built on data, so you can achieve measurable, intentional growth in ways you can sustain—and replicate.
The secret to measurable, intentional growth isn’t a secret at all. It’s data.
We’ve all been there— putting everything we have into a launch, campaign, or marketing channel, convinced that this is the thing that will get us the results we are looking for.
But it didn’t work. It might have been a major flop, or maybe it did get some results, but not anywhere near what you expected.
You did everything right. You hired experts— copywriters or strategists to bring out the best results
But the results just weren’t what you’d hoped for.
Before you throw in the towel and start over from scratch, let’s dig into the data to find out what went wrong and where the drop-off was— so you can learn from it, leverage what did work, and test solutions for what didn’t.
Just because the end-result wasn’t what you wanted— it doesn’t mean that the entire system is broken. Most likely, there's just a kink in the chain.
Stop measuring success just with conversions
Of course, conversions, leads, and sales are important (they pay the bills!), but they're only one small part of the story.
Instead, let's break it down further by asking questions like:
- Did you reach enough new people?
- Are you wasting resources on channels that aren’t moving the needle at all?
- Did your audience actually resonate with your messaging?
- When they clicked on your emails, did they take any further action?
- How far down the sales page did people scroll— did you lose them before they even made it to the offer?
- Did your sales page convert as well as it could?
- Is your sales page sending a steady stream of traffic to your checkout only for them to abandon and never return?
With data you can stop guessing, and start knowing.
Custom data-driven marketing strategies & a done-for-you marketing plan
These projects look a the big picture of your marketing ecosystem. We start with an in-depth audit & data analysis of your entire marketing strategy— how each individual channel performing and where people are dropping off across your customer journey.
Then, we’ll dive into a 1-year marketing strategy that is customized to your business’ goals, team, and resources. We’ll set priorities for each quarter, and outline exactly what resources your team needs to start, so you can jump right into implementation.
You’ll walk away with clear and measurable marketing goals and targets for the year, a quarter-by-quarter breakdown of priorities and actions to be taken, customized dashboards for you to measure success, and an annual marketing budget. We’ll also walk you through how to analyze performance, identify issues before they become problems, and adapt your marketing accordingly.
After the strategy, you can also choose to opt-in to our ongoing reporting and consulting packages for additional analysis, support, or training for you and your team.
- In-depth audit and analysis of your existing digital marketing strategy across all your marketing channels, summarizing metrics of success for each channel and stage of your customer journey
- Optimization of your data systems strategy so performance metrics across your entire customer journey and each active marketing channel are being tracked & reported on
- Includes a traffic acquisition (UTM) strategy, optimization of your Google Analytics 4 and Google Tag Manager
- Development of a 1-Year Marketing Strategy, broken down to quarterly priorities, metrics of success, and recommended tactics
- Development of a recommended 1-Year Marketing Budget aligned with your marketing strategy
- Includes an audit and analysis of your previous years’ marketing budget and/or marketing spend
- Development of a custom Google Data Studio dashboard incorporating all your priority performance metrics, and training on how to use it on a monthly basis to inform your marketing priorities and decisions.
These projects cost $9000 CDN + GST and the average project takes approximately 2 months to complete.
THE PROCESS
Rooted in data, our process sets you and your team up for intentional, measurable growth
In-depth audit & data analysis
First, we’ll get a clear understanding of your existing marketing channels, strategy, and goals, and identify what’s working, where the drop-offs and bottlenecks are, and what needs to change to get you where you want to go.
Custom strategy development
Then, we work with you to map out a data-driven strategy that leverages what’s working and tests out solutions to eliminate bottlenecks or problems.
1-year marketing plan and budget
Once we have a clear direction and strategy, our team will do the heavy lifting to create a quarter-by-quarter breakdown of what should be tackled, what benchmarks should be set, and where your budget should be allocated. You can be as involved in this process as you want, and the plan will be designed around the resources, tools, and expertise on your team.
Marketing data dashboard development & training
The final step is to make sure you are tracking everything you need to be, and that you have custom dashboards to read, interpret, and analyze your data on a monthly basis. We’ll set up the tracking, build the dashboards around your needs, and train you on how to use them.
Ongoing analysis and reporting
If needed, our team can also provide ongoing reporting, analysis, or training for your team to further strengthen your marketing and optimization efforts.
“I was so confused with where to put my energy and how to organize the details of my marketing, but working with Ally from Akari Digital was so helpful. She guided me through what was most important for my business and provided feedback and support every step of the way. She took me from frustrated, confused, and overwhelmed, and set me on a clear path for growth. After 2 months of working together, I hit my first revenue goal and the numbers keep improving!”
You’re in good hands
Our team is data-driven and people-focused. We are a team of intentional, dedicated marketing professionals who will ensure you feel supported and heard, from the very first call.
We’re invested in helping our clients’ achieve measurable, intentional growth in ways they can sustain— and replicate. That means we don’t just send off final deliverables and hope for the best. We also train, teach, and support your team so you can own your marketing data.
Frequently Asked Questions
Let’s get you some answers
We design our services to plug into and work alongside your existing marketing priorities. Most of our clients have a combination of contractors, staff, or even agencies they’re working with to market their business.
Typically, those individuals or teams are focused on one or a few individual areas of your marketing like ads, SEO, your sales funnel, etc. We look at how their work is supporting the bigger picture of your marketing.
If they’re not as familiar with their marketing data, we can also provide insights and recommendations from the data that can level up what they’re already doing.
If you’re investing money or spending significant time on your marketing— you want to know that you’re spending your dollars effectively and strategically.
No more throwing spaghetti to see what sticks. We’ll clean up your marketing strategy and give you something you can measure, track, and rely on.
There are 4 meetings built into the process, one during each phase. Each meeting is 90-minutes long and takes place over Zoom.
Between those meetings, we may go back and forth via email or our team may share a video recording with you to review and provide us with additional information that we require for your project.
Your team will have a quarter-by-quarter breakdown of what you need to do to implement your marketing strategy, but if you require additional support— we are here to help.
Sometimes, businesses want us to run their metrics monthly to keep a finger on the pulse of their marketing and identify issues before they become problems.
If a business is in a year of growth and their marketing is constantly evolving we are sometimes asked to support on a quarterly basis to review marketing performance, and evolve the marketing plan as necessary.
Or, if a business hires a new marketing manager or team member they pull us in as part of their onboarding or training process to get them up to speed on the strategy, plan, and data systems.
When we get to the end of our project we’ll walk you through the options together and discuss what (if anything) makes the most sense for your business.
If you’re not confident in your marketing, you don’t need to do more.
You need to know why.
We operate on the traditional, ancestral, and unceded territories of the Sḵwx̱wú7mesh (Squamish), Stó:lō and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) and xʷməθkʷəy̓əm (Musqueam) Nations.