DATA-BACKED MARKETING STRATEGY & CONSULTING
If your marketing isn't getting enough results, you don't need to do more. You need to know why.
Data takes the guesswork out of marketing. So you know exactly which efforts are worth it and which aren't. And you can put your time, energy, and money into things that will get you results.
Ready to make your marketing data-backed?
SCREW HAVING THE “POTENTIAL” TO SCALE
You’re ready for predictable, reliable growth.
The problem? ‘Predictable’ and ‘reliable’ are the last words you’d use to describe your marketing and sales.
You’re investing in contractors and a team. The expenses just keep coming! But you’re not sure what’s worth it and what’s not.
You want to make smart investments, better prioritize your time, and invest money in the right places. But you don’t know where to start.
You feel pressure to make the right calls…but which calls are ‘right’ for your business?
Coaches, podcasts, books— everyone swears they have the answer. But so far no one has.
The weight of making endless decisions is all on your shoulders. And even though you love your business…it’s getting heavy.
But don’t worry, okay? Because we won’t let it stay that way.
Data gives you the clarity you need to make confident and successful marketing decisions.
Having it in your corner takes heaps of pressure off you. And most of the guesswork out of your success.
If you want to make measurable marketing investments, marketing data is key. And there are three ways I can help you get your hands on it.
OPTION 1
Scale with Data
OUR SIGNATURE STRATEGY + SUPPORT
Overwhelmed by marketing decisions? We’ll take the pressure off by giving you a data-backed strategy— and then helping you implement it. Together, we’ll track, tweak, and test our way to a marketing system that’s easy for you to maintain— and produces predictable, reliable results month over month.
With this package, we’ll audit, streamline, and improve all the marketing you do. If you want my eyes on your entire marketing system, this is how to get ‘em!
How it works:
PHASE 1: THE SETUP & STRATEGY
We’ll spend the first quarter auditing your marketing and setting up all the required data tracking. Then, create a list of marketing priorities based on what we find.
What’s included:
- Complete data system setup that tracks your marketing across all channels
- Comprehensive marketing audit of all the marketing you do so we know what’s working (and what needs fine-tuning)
- Marketing plan with a prioritized list of data-backed recommendations and improvements
- Access to Ally via Voxer or Slack (M-Th)
Investment: $2500/month
Commitment: 3 months
PHASE 2: DATA-DRIVEN SCALING IN ACTION
Next, we’ll work together for six months— helping you get your data-driven marketing plan off the ground.
We’ll analyze your marketing data, provide monthly progress reports, advise your team as you work through your priorities, and act as your marketing consultant— supporting you as you make those tough decisions and advising you on how to adapt the plan as we go.
What’s included:
- Quarterly marketing performance audits
- Quarterly strategic planning meetings
- Monthly marketing reports
- Support with planning and reporting on 1 launch or campaign per quarter
- Access to Ally via Voxer or Slack (M-Th)
Investment: $1000/month
Commitment: Minimum 6 months
Ready to build a scalable marketing system?
OPTION 2
Launch with Data
DATA-BACKED LAUNCH SUPPORT
Tired of pouring resources into your launches without it paying off? Or starting over from scratch each time? Make your next launch data-backed!
With detailed tracking and our support before, during, and after you launch, you’ll know which efforts drive results— and how to fine tune or fix the things that aren't.
How it works:
Before you launch, we’ll ensure you’re tracking everything you need to. During the launch, we’ll monitor your data and recommend you adjust your approach if needed. After the launch, we’ll provide a full analysis and report with recommendations to improve results in the future.
By the time we’re done, you won’t just know how well your funnel converts. You’ll know critical details like how well each phase converts, the exact emails that lead to sales, and the specific sections of your sales page where people dropped off.
What’s included:
- A launch planning meeting where we set goals and marketing targets and discuss strategy
- Complete launch tracking system including easy-to-read data dashboards, conversion-optimization events in Google Analytics, and an email UTM strategy
- Launch progress reports that show you what’s going well, what’s not performing, and what to change to improve your chances of reaching your goals
- Voxer access to Ally during your launch (M-Th)
- Post-launch meeting to review your strategy and results
- A complete post-launch report identifying which efforts and traffic sources performed best and what to improve for next time
Investment: $6000 (payment plans available)
Want to crack the code on successful launches?
OPTION 3
Market Better with Data
AUDIT + ADVICE ON ONE AREA
Want us to track, audit, and help you perfect just one high-priority piece of your marketing— like your email marketing, ads, or an evergreen funnel?
Or help you answer a specific marketing question— like “Why aren’t people buying this?” or “What’s the best way to drive more traffic to my website?”
With this package, that’s exactly what we’ll do.
How it works:
Point us toward your biggest marketing issue, and we’ll dig into the data to find the solution. With a mix of data tracking, marketing strategy, and consulting, we’ll tell you what’s going on and what to do about it.
What’s included:
- 2-hour strategy call
- Basic marketing system audit to make sure we’re solving the right problem
- Audit of the prioritized marketing channel/issue
- An actionable to-do list of improvements to make
- 3 hours of data support to help you track your progress after we’re done
- Wrap-up meeting to review everything and answer your questions
Investment: $3500 (payment plans available)
Want the answers to the marketing puzzle you’re stuck on?
★★★★★
“The traffic to my site tripled, and I don't have to worry about bookings.”
"I knew I could be full as a solo practitioner, but I had started an expansion to a commercial business with other practitioners. I wanted to build passive income, but I didn't know how I would fill their schedules. What Ally produced so far exceeded my expectations and it was very customized— nothing was cut and pasted. The traffic to my site tripled, and I am confident that we're attracting the right people. I don't have to worry about bookings, I know they'll get booked."
- Richelle, owner of Capria Care Collective
ONE THING I KNOW FOR SURE?
“You don’t need to market more, if you learn to market better.”
Hi! I’m Ally, a digital marketer with a decade of experience (and, I've been obsessed with data from day one).
Want consistent and predictable leads and sales? Let’s do it! With marketing data, we’ll help you understand what moves your audience to act. Then, give you a plan to help you do more of it. And while we’re at it, we’ll save you time and money on marketing that isn’t paying you back.
So you get better results. Without putting in more effort!
Curious? Here’s what could happen next:
You’ll Book a Free Intro Call
The first step is to book an intro call with Ally. We’ll use this call to clarify your goals and priorities and do a vibe to ensure we’d be a great fit.
I’ll Help You Pick the Right Package
Already know what you want? Great! Not so sure? That’s okay. During our call, I’ll help you decide which package best supports your goals.
When You’re Ready, We’ll Start
After the call, I’ll send you off with all the details you need to make an informed decision. When you’re ready, sign the contract and we’ll pick a start date!
★★★★★
“Insights we would have never seen otherwise”
We had just finished a year of product creation and were ready to fine-tune our strategy. We knew what we had was scalable, but we weren't sure what would move the needle forward. Ally’s initial audit of our business gave us insights we would have never seen otherwise. Working with her team has really helped us look at our success objectively and make smart decisions about our business moving forward.
- Katie Sterbenz & Carly Tulloch, pediatric speech therapists and course creators
Ready to have fun with marketing again?
DATA-BACKED MARKETING WILL HELP YOU:
Work Smarter
Put your time and money into the marketing channels that produce the most revenue.
Save Money
Save money and time by cutting the marketing efforts that don’t move the needle.
Get Strategic
Figure out what you need to grow and start thinking beyond the next two months in business.
Fix Problems
Identify the backlogs, bottlenecks, and kinks in the chain that cost you conversions and sales.
Scale Bigger
Move beyond baseline marketing that works okay, and build the business you want.
Stress Less
Build a sustainable marketing system so your success doesn’t rely on you showing up.
“What the heck is a UTM Strategy?!”
(AND OTHER FREQUENTLY ASKED QUESTIONS)
We step in alongside your marketing team. If you don't yet have a Marketing Manager, VP of Marketing, or CMO, we can step into that role on a fractional basis. We'll collaborate and support your contractors and team so they have clear expectations, targets, and have all the tools to be successful.
If you already have someone leading your marketing, we can work alongside them, arming them with the data they need to make better decisions.
Most of our clients have support from a handful of agencies, contractors, and marketers, and while they’re all excellent, each focuses on a specific channel, like social media or ads. We look at the big picture.
Short answer: yes. Because even if you’ve activated your Google Analytics, as you’ll soon learn, activating your Google Analytics and configuring it to collect the data are different.
When we set up your data, we’ll pull ALL the numbers we need for your project from other channels including email, each social media channel, SEO, and ads. And everything will live in one easy-to-read dashboard that we build for you. So you can easily access your insights without confusion.
Still confident that your setup is comprehensive enough? Book an intro call and we’ll talk through it!
If you’re investing money or resources in marketing or plan to start soon, it’s the right time. Working with us will help you figure out what’s worth your investment. And stop spending money on what’s not.
You should keep measuring your marketing and analyzing the data after our project wraps up. If you want us to do that for you, we can— we offer monthly retainers! But if you’d rather keep it in-house, you can do that too. Our packages include light training to help you or your team take the reins.
★★★★★
“No more tossing money blindly at the internet”
"No more tossing money blindly at the internet. The data focus is everything. I'm no longer making decisions on what I think will work, what has worked for someone else, or on a hunch. Decisions and direction are grounded in facts, and that is amazing. If you want data-driven marketing support that actually makes a difference and teaches you what to do and look for when growing— Ally and her team are the best."
- Emily Lycopolus, olive oil sommelier and founder of Olive Oil Critic
If you’re not confident in your marketing, you don’t need to do more.
You need to know why.
Start using marketing data without getting overwhelmed.
MY FREE NEWSLETTER MAKES IT POSSIBLE!
The Data Drop is a free newsletter that helps you start using marketing data in your business without getting overwhelmed.
You’ll learn to use simple data tools and track your marketing efforts. So you can finally start making data-backed marketing decisions— and feeling more confident as a business owner!
If you’re going to improve your marketing, you need data. And if you’re going to use data, you need this.
