MARKETING DATA FOR ENTREPRENEURS
A no-fluff, crash course on exactly what to track in your business to make your marketing more impactful.
This 2-hour virtual workshop will help you understand which of your marketing efforts are worth it, which ones aren’t, and where to prioritize your time.
Date: Wednesday, August 7th
Time: 10:00 am PST / 1:00 pm EST
Price: $37 USD
Can’t join live? We’ll send you the replay!
MARKETING DATA FOR ENTREPRENEURS
A no-fluff, crash course on exactly what to track in your business to make your marketing more impactful.
This 2-hour virtual workshop will help you understand which of your marketing efforts are worth it, which ones aren’t, and where to prioritize your time.
Date: Wednesday, August 7th
Time: 10:00 am PST / 1:00 pm EST
Price: $37 USD
Can’t join live? We’ll send you the replay!
Calling all entrepreneurs who are tired of second-guessing, starting over, and wasting time on their marketing!
LET ME GUESS:
You’re pretty sure your marketing could be more strategic. And you’re not 100% confident you’re doing the right things.
You love the idea of data-backed marketing because:
- You’re tired of spending hours and hours each month creating content just to hit “publish” and wish and hope and pray that it works.
- You want to know you’re putting your time, money, and energy into the right things. (And stop wasting time on the wrong ones.)
But… you tried digging into Google Analytics once. And it made your head spin.
And whenever you try to learn about data, it’s all numbers and overwhelm.
It’s enough to make you want to give up on being “more strategic” altogether and just post more. (Maybe LinkedIn is the ticket?)
If any of that made you feel like I was reading your diary…
GOOD NEWS, FELLOW ENTREPRENEUR!
I’m hosting a non-scary workshop on marketing data. It’s for entrepreneurs who are intrigued—and a little intimidated—by data.
And I would love you to join me!
Ready to stop guessing at marketing?
You’ll walk away with clarity on exactly where to focus your marketing efforts over the next 90 days.
(And how to track if those efforts actually bring in results.)
By the time this workshop is over, you will:
Audit and track your key marketing efforts
You’ll learn your marketing strengths and weaknesses and know where to focus your efforts to improve it going forward.
Know how people find you and where your traffic comes from
SEO? Ads? Social? I’ll show you how to track where your traffic is coming from using a super simple and free tool.
Practice thinking like a data-backed entrepreneur.
We'll walk through a case study and analyze the data to decide whether to invest in Instagram, email, or conversion copywriting.
Marketing Data for Entrepreneurs is for you if…
✔ You don’t want to waste time on marketing that doesn’t work anymore.
✔ You’re sick of making investments that don’t pay off.
✔ You are OVER throwing spaghetti at the wall and just hoping it works.
✔ You’re tired of having launches flop or sales stop without knowing why.
✔ You want to be more strategic with your marketing. (#SmarterNotHarder)
✔ You want to understand how this whole “data-driven marketing” thing works. And what it could do for you.
✔ You’re nervous— data can be intimidating!— but you’re ready to prioritize profit.
✔ You’re curious. Can you do this yourself? Could this be the “thing” that makes your marketing finally click? Is now the right time?
IF THE WORD “DATA” PUTS YOU IN FIGHT OR FLIGHT, DON’T WORRY.
This workshop was designed specifically for entrepreneurs who are NOT numbers people!
So even if you are an emotional decision-maker…
Even if numbers kinda shut your brain down…
Even if you don’t LOVE data right now (or never will)...
You are in the right place. And you’re perfectly positioned to turn what you learn into your most strategic year of marketing yet.
AND, AT THE END OF THE DAY…
If you don’t have to guess your way to growth, why would you?
Hi! I’m Ally. I’m a Data-Backed Marketing Consultant and for years, I have been using data to disrupt the do-more-grow-more cycle that keeps my clients stuck instead of scaling.
I know data can seem intimidating. And the idea of loving it probably sounds far-fetched right now. But having data is like having the key to your marketing test at the back of the book! It gives you the answers you need to stop guessing and finally know what works and where to invest your time, energy, and money. In other words, it takes the guesswork out of your success.
Your $37 ticket gets you access to all this:
✔ Live 90-minute marketing data training
✔ 30-minute Q&A with Ally immediately following the workshop
✔ Unlimited replay access
✔ UTM link builder ($11 value)
✔ My Step-by-Step Guide to Setting Up Your Google Analytics ($17 value)
Frequently asked questions
Yes! This workshop was designed for people who aren’t numbers people— not people who get giddy about spreadsheets! (Although if you do love a good spreadsheet, you’ll have a great time too.)
This workshop is perfect for the following types of businesses:
- E-commerce
- Online courses
- Online memberships
- Digital products
- Online service providers
- In-person service providers who use an online booking tool
- In-person service providers who get inquiries or book sales calls online
I know your business setup and the marketing tools you use might be different from other people’s, but the data framework we’ll follow is going to be the same.
Nope! You can get value out this workshop if you have zero marketing data and also if you have a fully configured Google Analytics. If you’re starting from scratch you’ll get tips on where to start, and if you have some data already you’ll get to audit if it’s set up correctly and be able to start using it.
Yes! We are committed to ensuring accessibility for all in our programs. To achieve this, we have implemented the following measures:
- The live Zoom call will have automatic closed captions enabled
- The replay will include audio, video, and transcript options
- All colors have been chosen for proper color contrast and we use easy-to-read fonts
We’re always open to feedback and ideas on how we can incorporate new accessibility practices into our content. If there’s something else you’d like to see us implement, let us know by emailing [email protected].
MARKETING SHOULDN’T FEEL LIKE ONE BIG GUESS
Put down the spaghetti. Step away from the wall.
All the marketing trial-and-error that’s costing you time and money?
Yeah, it stops right here.
If you’re not confident in your marketing, you don’t need to do more. You need to know why.
Let’s get you the data you need to make strategic marketing decisions. (The kind that save you time, energy, and money.)
If you’re not confident in your marketing, you don’t need to do more.
You need to know why.
Start using marketing data without getting overwhelmed.
MY FREE NEWSLETTER MAKES IT POSSIBLE!
The Data Drop is a free newsletter that helps you start using marketing data in your business without getting overwhelmed.
You’ll learn to use simple data tools and track your marketing efforts. So you can finally start making data-backed marketing decisions— and feeling more confident as a business owner!
If you’re going to improve your marketing, you need data. And if you’re going to use data, you need this.
