Building a Partnership in Quarantine

Alexandra & Kira

Starting a business partnership sounds exciting, right? Glamorous, even.  We used to dream of what it would be like. We could see ourselves expensing mimosas over a “work” brunch, and hustling with our #businessbesties in intense (but fun) work sessions in cute coffee shops. And of course, we would do all this while looking our best. (Maybe an on-trend, casual-but-professional blazer and jeans combo? Not that we’ve thought about it.) 

Point is, we had clearly spent a minute or two laying this out in our minds. So when we finally met, we were pumped

The thing is, the reality of building a partnership in a quarantine was nowhere near this glamorous. There were no mimosas, no coffee shops, and no fun work sessions at each other’s houses. Hard work is never really that glamorous, but hard work in a quarantine? Yikes, friends!

But, if the bad news is that we were 0% glamorous about it, the good news is that none of that mattered in the end anyway. In reality, building this business partnership together has been way less Instagram-asthetically pleasing, but way more fun, than either of us ever imagined!

So grab a glass of wine, get comfy, and enjoy the How-I-Met-Your-Mother-style story of how our fun, messy, socially distanced powerhouse of a business partnership was born!

The Meet-Cute

If you guys have ever seen The Holiday, you might remember this sweet little scene where Kate Winslet’s character meets Arther Abbott, an older man who was a hot-shot Hollywood writer in his day. Arthur tells Kate’s character that theirs was a perfect “Meet-Cute”. He explains,

“It’s how two characters meet in a movie…say a man and a woman both need something to sleep in…and they both go to the same men’s pyjama department. And the man says to the salesman, “I just need bottoms…” The woman says, “I just need a top.” They look at each other…and that’s the meet-cute.”

We don’t want to brag or anything, but we basically met like that. Except, instead of pyjamas, we were both looking for the perfect business partner.

Alexandra says, “I’m a digital marketer, so I have the content strategy stuff down. I just need a writer…” Kira says, “I’m a copywriter, but I want to do more for my clients. I just need a strategist…”

We met for coffee three days later, and the rest was history.

The Dog Day of Quarantine

Fast forward a few weeks, and we’re deep in the process of building a partnership together. Let us set the scene: 

It’s 10:30am on a Saturday. We’ve both worked 50 hours already this week, but we have a Saturday morning meeting/work sesh in the books, so we can make sure we get everything done. We’re doing it over Zoom because: A) it’s more fun this way; and B) quarantine is basically sponsored by Zoom! Because we’re in the middle of a pandemic, our standards for meeting attire (and hair… and makeup…) have plummeted. But despite feeling as tired as we look, we buck up and show up. And, because we have each other, we crush it. 4 hours later, we call it a day.

Alexandra & Kira in a Saturday Morning Zoom Meeting

We’ve since re-lived that Saturday scene so many times that we don’t even know which way is up anymore. We find ourselves going, “Is it Monday? Tuesday? Wait, it’s Friday?!” And Zoom calls can range anywhere from 30 minutes to 6 hours without us even realizing. It’s been like groundhog day, only more fun and exciting. We’re not sure what day it is and we can’t remember the last time we washed our hair, but we’ve got something here that we’re so proud of, and that we can’t wait to share.

We’re not sure what day it is and we can’t remember the last time we washed our hair, but we’ve got something here that we’re so proud of, and that we can’t wait to share.

Meet The Dream Team

Alexandra

Alexandra - Digital Marketing Consultant

Alexandra is a digital marketing consultant who was spending her weeks developing end-to-end marketing strategies for small businesses. In 2019, she took a leap of faith and quit her 9-5, because she knew she could be successful in freelance digital marketing consulting full-time. She was ready to focus on helping passionate business owners drive results and reach their goals.

Alexandra knew her freelance work was having an impact– the proof was in the data. But she also knew that with the right person, she could take her clients’ strategies even further. She needed a creative genius, someone who could create compelling content that aligns with marketing strategy. Someone who could write well for a target audience. She needed a partner.

Also, transitioning from an office setting where her coworkers were her close friends, to working from home with only her cat to talk to was a challenge. She figured it would be really nice to have someone to bounce ideas off of and connect with regularly. A partner solved that problem, too. (Crazy cat lady vibes, be gone!) 

Things Alexandra Loves:

  • Americano Mistos (having an espresso machine at home has been life changing)
  • Calico cats named Dee 
  • Winding down in the evening with a Cab Sauv or an IPA
  • Getting lost in the mountains (my travel bucket list essentially revolves around hiking)
  • Broadway. I’m a self-proclaimed Musical Theatre Dork. Hamilton may have swept the Tony’s in 2016, but it’s been sweeping my Spotify Year in Review playlist for the last 3 years.

Kira

Kira Matthes Copywriter

Kira comes from a research and education background. She spent years reading through publications, articles, and academic papers that were so incredibly valuable and yet so completely inaccessible to the average reader. Things like industry jargon, elusive acronyms, passive voice, paywalls, and long-form publications made high-quality information feel boring and out of touch which, in her opinion, was an incredible shame.

Kira believes evidence-based information and research should be leveraged, utilized, and widely shared (especially today, in this #fakenews era we’re in). For that to happen, it needs to be developed in an engaging, digestible, and entertaining way, and it needs to be optimized. (Enter: Alexandra.)

In 2018, she decided to go out on her own in an attempt to bring top-notch information, digital mediums, and short attention spans together. Today, she helps experts translate their knowledge into content and resources that are actually accessible to their target audiences. She is wholeheartedly against any copy or content that feels stuffy, snobby, or exclusionary in any way. 

Things Kira Loves:

  • 90s and 2000s R&B
  • Fitness classes
  • The Holiday (which she watched with her Gramma Jessie every Christmas)
  • Sipping Cappuccinos
  • Reading thrillers and memoirs
  • Her cats, Louie & Cleo
  • Happy hour walks with her hubby and a California red
  • Comedy. If you like Brooklyn 99, Big Mouth, New Girl, and/or SNL, we’ll be great friends!

Why We Complete Each Other

We fit together so well because our skills (and our personalities) are super complimentary. 

  • Alexandra brings the strategy, Kira brings the creativity.
  • Alexandra trusts the data, Kira trusts her gut (and also the data).
  • Alexandra plans the content, Kira writes it up.
  • Alexandra optimizes pages, Kira engages readers.

It’s a match made in heaven the back of a Vancouver Starbucks.

Together, we can offer:

  • Content Marketing, Strategy, and Creation
  • SEO
  • Website Optimization (including Copywriting)
  • Target Audience & Brand Voice workshops
  • Social & Google Ads

…and a lot more.

Let’s Ride Off Into the Sunset Together

We have so many exciting things on the horizon, with new services launching as soon as next week! All that’s missing is you.

Wanna chat with us 1:1? Get in touch.

Want to stay in the loop? Follow Alexandra and Kira on social.
Wanna learn from us for free? Start here!

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Akari Digital helps women-led and purpose-driven small businesses grow with data-driven marketing. 

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We operate on the traditional, ancestral, and unceded territories of the Sḵwx̱wú7mesh (Squamish), Stó:lō and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) and xʷməθkʷəy̓əm (Musqueam) Nations.

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